OVO Energy end title sponsorship of Tour of Britain and Women's Tour

Lizzie Deignan at the Women's Tour
Lizzie Deignan at the Women's Tour (Image credit: Getty Images)

Organisers of the Tour of Britain (2.HC) and Women’s Tour (Women's WorldTour) announced that OVO Energy will end its title sponsorship of the events and that they are searching for a new leading financial backer. SweetSpot and British Cycling have committed to running the events for another 10 years and are looking for a title brand that aligns with those longterm plans.

"This year marked a landmark year in our history: 15 years since the rebirth of the Tour of Britain, the 10th anniversary of the Tour Series and an expanded Women’s Tour to mark its fifth year. All three events headline the British cycling calendar and will no doubt continue to do so over the next decade as we work with partners, stakeholders, teams, riders and fans to inspire the next generation," said Hugh Roberts, CEO of SweetSpot.

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Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.