Katusha to title sponsor women's cycling team in 2020

(Image credit: Getty Images)

Apparel brand Katusha Sports announced Friday that it would become the co-title sponsor of an existing women's professional cycling team in 2020. A representative of the company told Cyclingnews that after 10 years of sponsoring men's cycling, it was time to invest in women's cycling and develop parity inside the sport.

"The fact that we are more than 50 per cent women who work at Katusha Sports, I can say 'yes' it is about gender equality," a Katusha Sports spokesperson told Cyclingnews

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Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.