The lead sponsor may be different but Etixx-QuickStep will hope that it will be business as usual in 2015 as its star-studded roster looks to repeat the success of recent seasons.
Tom Boonen and Paris-Roubaix winner Niki Terpstra will lead the line in the cobbled classics and while Patrick Lefevere’s team continues to place a firm emphasis on the first two Sundays of April, the squad has an assortment of leaders to deploy throughout the year.
World champion Michal Kwiatkowsi will contend at the Ardennes classics, Rigoberto Uran will tackle the Giro-Tour double while Mark Cavendish will look to regain supremacy in the sprints and Tony Martin has designs on the first yellow jersey of the Tour de France.
As ever, Etixx-QuickStep heralded the coming of the new campaign with a lighthearted photo shoot.
To view a full gallery of the stars and their mattresses, click here.