Friday night lights gave the elite men an added challenge for the short track race with the final starting at 9:15 pm. Stephen Etinger (BMC Mountainbike Racing) took the win for the men with a five-second gap. Local pros Brian Matter (KS Energy Services/Team WI) and Cole House (Intelligentsia Coffee/ Broken) sprinted for second place with House narrowly sneaking past Matter at the finish.
Full Results
Swipe to scroll horizontally
#
Rider Name (Country) Team
Result
1
Stephen Ettinger (BMC Mountainbike Racing)
0:29:43
2
Cole House (Intelligentsia Coffee/ Broken)
0:00:05
3
Brian Matter (KS Energy Services / Team WI)
0:00:06
4
Tristan Uhl (787 Racing)
0:00:13
5
Corey Stelljes (5 Nines Motorless Motion)
0:00:15
6
Nathan Guerra (Vision Cycling/Attitude Sports)
0:00:20
7
Russell Finsterwald (SRAM | Troy Lee Designs Race T)
0:00:23
8
Kerry Werner (BMC Project Dirt)
Row 7 - Cell 2
9
Sepp Kuss (BMC Project Dirt)
0:00:34
10
Tristan Schouten (Rolf Prima wheels/Attitude Sports)
My best guess would be that social media has accelerated the glorification and fetishization of the Alpe d’Huez atmosphere, and more and more people are heading up with the primary focus of seeking out the hot-spots where the music is loudest, and the costumes are wildest.