As the 4th of July bike sales and early Amazon Prime deals combine, discounts on Silca, Castelli, Garmin, and others mean up to 70% off bike gear this weekend
Prime Day, just days away, combined with the 4th of July bike sales here already, is the perfect cocktail for discounts

What a busy week we have ahead! Not only is today Independence Day for our friends in the USA, but Saturday marks the beginning of the Tour de France, and then Tuesday marks the first of a four-day Amazon Prime Day super sale.
It's been a while since Black Friday brought heavy discounting to bikes and kit across the world, and it feels like a distant memory, so if you've been hankering after a bargain or if you've spent the summer so far enjoying the warm weather and putting countless hours of use into your bike gear, now's a great time to go shopping.
We all know retailers have things on offer all year round, but events like this pose an opportunity for shoppers. In isolation, they generally mean better-than-usual prices, but when combined, price wars can begin. Events like the 4th of July sales are generally available at all major retailers, while Amazon's Prime Day bike deals are often price-matched by Competitive Cyclist, Sigma Sports, et al.
Here, in this carefully curated roundup of cycling deals, we've chosen the best deals that we think will interest our readers, interspersed with helpful advice on what to buy and perhaps what to avoid.
To take advantage of the Amazon Prime cycling deals, you'll need to be signed up for Amazon Prime. Amazon offers a free trial period for new users, but you can cancel your trial before the first payment is taken.
Quick 4th of July deals USA
- 4th of July Cycling Sale: Up to 50% off at Competitive Cyclist
- 4th of July Outdoor Sale: Up to 50% off at REI
- 4th of July 'Free To Roam' sale: Deals at Jenson USA
- 4th of July bike sale: 40% off at Mike's Bikes
- Rapha Archive sale: Huge deals on cycling kit
- Bikes: 40% off at Competitive Cyclist
- Apparel: Up to 50% off at Competitive Cyclist
- Silca: 25% off at Jenson USA
- Shoes: Up to 50% off at Competitive Cyclist
- Helmets: Up to 50% off at Competitive Cyclist
- Met Helmets: 25% off at Amazon
- Castelli: Up to 50% off at Competitive Cyclist
- Continental Tires: Up to 20% off at Competitive Cyclist
- Pinarello Bikes: Up to 30% off at Competitive Cyclist
- Smart bikes: 11% off Peloton at Amazon
Quick early Prime Day bike deals USA
- Bike computers: $150 off Garmin Edge
- Smartwatches: $100s off Apple, Garmin & more
- Headphones: 68% off Amazon Echo Buds
- Clothing: Save on Gore, POC & more
- Helmets: 20% off Lazer, Abus & more
- Smart bike: 11% off Peloton Smart fitness bikes
Quick Amazon Prime Day bike deals UK
- Garmin: Deals on bike computers & more
- GoPro: £100 off Hero13 Bundles
- Bike computers: Garmin, Wahoo & more
- Smartwatches: Save on Garmin Epix & more
- Headphones: Save on Sony, Shokz & more
- Clothing: Up to 60% off Gore & more
- Helmets: Money off POC, Abus & more
Best Early Prime Day deals available today USA
With its capped lid, the Podium Dirt is designed primarily for off-road riders who want to keep their bottle free of muck between drinks. It works just as well on the roads too, though, and is our tech expert Will Jones' go-to choice on the farm lanes in winter, where he's been burned by stomach bugs once too often.
The Podium is our Associate Editor Josh's favourite bottle. It is a reliable bottle with a leak-proof twist cap, and it's dishwasher safe, making it a doddle to clean, even despite his penchant for sticky super-high-carb drinks.
The Silca tool roll is a clever way of holding your spares on your bike. It's a foldable pouch that can be strapped together - and around your saddle rails - using the built-in Boa-actuated strap.
For checking your tyre pressure, the SmartGauge is accurate, quick, and fits both Schrader and Presta valves. It reads as high as 250psi (17 bar), weighs just 65 grams, and the CR2032 battery lasts ages, so you can just chuck it in your toolkit and grab it whenever needed.
I've been using the Silca Tattico pump as my go-to for around four years, and it's genuinely in the same condition as when I received it. Every time I call on it, it works flawlessly, and although it doesn't have the biggest airflow per stroke, it's far from the worst given its uncumbersome size. I would absolutely recommend it to anyone, especially where there's a discount to be had.
This pocket-sized electric pump packs enough punch to inflate two road tyres to 80psi, taking less than 90 seconds for each. The 20-minute charge time means it's quick to get going again between rides, so you could even top it up at the cafe in a pinch. It weighs just 97g, measures 2.5 inches long, and works with the push of just one button.
The Adidas Gravel shoes are a popular choice thanks to their iconic style and quality performance. This deal is only available in a few select sizes, but at over 70% off it's hard to ignore.
This MULE Pro 14 is designed for women but there are guys in the Cyclingnews team who've used it comfortably too. It boasts a three liter reservoir, a nice mesh back panel, storage for spares, and an external helmet mount. The neutral colours make it useful as an off-bike pack too, and the chest and waist straps keep it stable if ever you want to wear it while running or hiking.
It might not be the time of year where lights are a priority on our morning rides, but with such a massive discount, it's hard to overlook this high-powered Niterider light, which has an easy mounting system, a good beam pattern, and a battery life good enough for 90 minutes at 900 lumens.
Whether it's multi-use practicality or hipster vibes you're after, you can't go wrong with Adidas' Velosamba shoes. The black upper keeps them looking fresh for longer in the face of mud, while the SPD cleat means you're locked in for the bike path battle against Brenda and her e-bike.
I really like the Empire VR70 shoes, which have a carbon fibre sole, a clever knit upper that keeps debris out, and a DWR-coated finish to keep the spray at bay (albeit in my experience this needs regular reapplication). I also find the lace-up retention is comfy, and the Vibram rubber outsoles are good for both clambering up steep banks in CX races and walking across the kitchen tiles without slipping over!
Kryptonite's legendary New York Fahgettaboutit Mini Bike was once the most secure lock on the market. While it doesn't offer the same angle grinder blade destroying capability as a modern lock like the Litelok X1, its 18mm hardened steel shackle will shrug off hand tools, bolt cutters, and leverage attacks.
The Free Aero RC was awarded a five star review by the Cyclingnews tech team thanks to its best-in-class chamois pad, comfortable fit and aerodynamic tweaks. To get them at close to $100 off makes them a seriously good buy for road and gravel riders alike.
The Aqua Zero jersey by British brand Le Col is designed to offer cold weather, and lightweight protection. The jersey has an aero fit and the hydrophobic coating should keep water at bay.
The Smith Ignite MIPS is a helmet designed with safety and aerodynamics in mind. It boasts a sleek shape, great for aggressive breakaway positions. It's built using a koroyd liner, which crumples in the event of a crash to protect your head, alongside the MIPS rotational liner that helps even more. It's not the best for super-hot climates, as the strawlike interior slows down airflow a fair bit, but if you live in cooler areas it's a great option for racing on a budget.
The Forerunner 55 is one for the data nerds, with the ability to track more workouts than you've likely heard of, with GPS and heart rate built in, as well as Garmin's Connect IQ functionality, a two-week battery life and customisable wrist straps for style.
Our five-star review is probably all we need to say to prove how good these shorts are. They're extremely lightweight, which means breathability is excellent for both indoor and outdoor riding. The chamois is superb, and the straps are borderline luxurious. They're still not cheap, but a 33% saving of over $100 is rare to find.
Needing little introduction, the AirPods Pro 2 are Apple's top-tier wireless earbuds, with clever noise cancellation tech, incredible sound quality, seamless integration with Apple's devices, and enough sweat proofing to get you through the hottest indoor turbo sessions.
It might've been around for close to six years now, but the Edge 530 is still a computer worth considering if you want something to track your workouts, provide route navigation, capture data from your sensors and more. At under $200 it's a good value model with a battery that'll last longer than all but the most epic of adventures.
The Edge 540 is a feature-packed bike computer that boasts a 40+ hour battery life, connectivity to pretty much every third-party sensor on the market, and hyper-accurate GPS tracking of your rides. It doesn't have a touchscreen, so if that's a problem, look to the Edge 840, but many cyclists prefer the simplicity that button navigation provides, especially in the wet with thick gloves.
With Tadej Pogačar currently gearing up for a Tour de France title defence, there's every chance he's adjusting the staps of his very own Met Trenta 3K carbon helmet as you read this. When I was a kid, I desperately wanted a pair of Ronaldo's football boots. Now I'm grown up and it's socially unacceptable and incredibly uncomfortable to walk to the shops in Nike Tiempos, I'll have to emulate sporting superstars in another way.
The current best action camera from industry leader GoPro, the Hero13 is able to capture 5.3K footage, up to 120fps, as well as 400fps slowmo at 720p. The 1900mah battery is good for up to 90 minutes continuous footage at 5.3k, and sees the return of GPS data too. It's rare to find a current-year product given such a healthy discount, so I don't think this will hang around long.
The H3 Plus takes the H3 platform and adapts it for use with a 12-speed cassette. It's a quiet, direct-drive smart trainer that once upon a time was priced at well over $1000 (before Saris reduced the retail price to $650. Its fold-out feet and carry handle make it good for portability, and this sub-$400 price make it one of the best-value options at the moment (though it doesn't come with a cassette so you'll need to factor that in).
The Garmin 1040 is discounted probably in part due to the fact the new 1050 unit launched a few months back. The 1040 is still a very competitive computer packed with features. Pretty much more than most riders will ever need.
One frustrating thing about taking a bike abroad is the time it takes to pack it up, then unpack it, and having to repeat the process a week later to come home. With cases like the Scicon Aerocomfort, that time is significantly reduced, as you can leave the handlebars in situ, simply removing the wheels and strapping the frame into place.
Based around an aluminium frame, the Scott Speedster 30 boasts a durable wheelset from Syncros, a 2x9-speed Shimano groupset, and mechanical disc brakes. It's a good beginner's bike, and thanks to Jenson's current discount, it shouldn't hurt the wallet too much either.
Based around an aluminium frame, the Topstone 2 boasts a 2x10-speed Shimano GRX groupset and hydraulic brakes. The cables and hoses route into the frame on the down tube, so swapping out your handlebars or stem for a different size is easy, while retaining a nice clean look.
The same frame used by the Visma-Lease a Bike team at some of the Spring Classics, the Soloist is a great all-rounder with race credentials and everyday-friendly comfort built in too. This deal comes with a SRAM Rival wireless groupset, Fulcrum wheels, Vittoria tyres, and integrated cabling for a nice clean finish.
The Ridley Grifn RS is a bike that can turn its hand to both fast road riding, smooth gravel, and light trail with ease, making it the perfect do-it-all machine. It's down by over $3000, and you get a Shimano GRX Di2 groupset, carbon wheels, both based around a lightweight, aerodynamic carbon frame.
This bike, in this very spec, was one of the fastest bikes in our recent wind tunnel superbike test, beating bikes from Specialized, Trek, Giant and Canyon. It's not a cheap bike, even with the discount, but as concluded in our subsequent Cervelo S5 review, it's 'Crazy Fast'.
Best Early Prime Day deals available today UK
Amazon Prime Day might be dominated by big-ticket items like air fryers and coffee machines, but it's also a great time to stock up on the boring stuff. Working on bikes is mucky, and a box of black nitrile gloves in the workshop will protect your hands no end. All sizes are discounted, and if black doesn't take your fancy, there are other colours too.
We're fans of the Cateye Orb bar end lights here and usually find a deal or two for them. The lights simply replace your handlebar bar plugs and help you appear wider on the road whilst adding more visibility. This isn't the cheapest we've seen them for, but for the price, it's still a nice buy.
Everyone cleans their bike (well, they should) and in doing so, there are consumables that need regular top-ups. Bike wash is one of them, so why wait until you run out before buying more, probably at full price? Buy it now at 40% off. You could even pair this with the Worx and the cleaning kit above for an even better bike wash setup.
The Park Tool chain cleaning device is filled with a degreaser and attached to your chain. Some sturdy brushes and bristles then clean the chain as you turn the pedals. A mess-free way of degreasing your chain. Plant-based degreaser is also included here.
The Cateye Viz is a neat little light that will do a solid job for you. It ticks a lot of boxes. There's USB charging, a strong 300-lumen output and a handy rubber mount strap that allows for a wide range of seatpost fits.
The RN1200 is a good quality light with 1200-lumens of brightness, which in our testing is enough to both 'be seen' as well as 'see' when riding in cities and country lanes alike. The IPX7 rating is enough to get you through the worst weather, and you can even use the onboard 4000mAh battery to charge your other devices.
Our testing team's favourite bike light, the SEEMEE300 offers 300 lumens, five modes, IPX6 waterproof rating, over 270-degrees of visibility, and a battery that will last up to 200 hours in its eco mode.
Called the best heart rate monitor for battery life, the HRM Dual is an excellent piece of kit that does a simple job - capturing your heart rate and sending it to a device - extremely consistently. It transmits data over Bluetooth and ANT+, and although the adjustment takes a bit of getting used to, that's a small price to pay to get it at this discount.
Winter might be behind us now, but there's never a bad time to buy bike cleaning supplies. Keeping it clean is half the battle to avoiding accelerated wear and tear, especially with the rising cost of drivetrain components these days.
The AMPP range is well-renowned for its high quality, excellent beam shape and ease of use. There are deals on most of the range right now, but the best buy, in our opinion, is this.
You can currently take advantage of this discount off the aptly named FAGHETTABOUDIT D - lock. It comes with a Lifetime warranty, a Sold Secure Gold rating and a hardened steel shackle to slow down any would-be thieves.
If you don't have an outdoor power or water supply at home, then this portable battery-powered pressure washer is a great bike wash upgrade. Pair it with a container of water and you can wash your bike anywhere. I use it at the trail centre before putting my bike back into my car.
This is the cheapest the vívoactive 5 smartwatch from Garmin has been. This model is an all-around health and fitness watch. There are various health monitoring metrics to take advantage of as well as a range of built in sports apps. There is even a wheelchair mode for wheelchair users which tracks pushes rather than steps.
The Flux S is a smart trainer pared back to the basics to keep the costs down. Despite this, the 1500-watt resistance is more than most of us can put out, the 10% gradient simulation is steep enough for most climbs, and the accuracy of 3% is only an issue if you plan on racing in top-tier races.
The Fenix 7 is the latest model in the Garmin range. It's on offer in various guises and sizes, but we think the best deal applies to the 7X Solar.
The X means it's the biggest version with 51mm case, and the Solar means the battery will run for around 50% longer thanks to inbuilt solar charge panels. That means around 5 days with GPS on, or up to 37 days with it off. If you run it in full battery-saver mode, it could feasibly run for over a year before you need to charge it again.
As part of the Fenix range, it boasts all the functions you're likely to need, including Garmin Pay contactless, on-device music, GPS routing and workout tracking, performance metrics such as Vo2 Max, and so much more.
This Synapse is an entry-level road bike from Cannondale, boasting a Shimano Tiagra groupset, complete with hydraulic brakes. Vittoria tyres are shod on Cannondale's own aluminium rims, and the bike is finished in a fancy purple paint job that's sure to turn heads.
With 45% off, this Synapse deal is a great bike for anyone looking for comfort, endurance, and quality on a budget. The carbon fibre frame is the centrepiece, both literally and metaphorically. It boasts Cannondale's innovative SmartSense tech, including built in front and rear lights. There's a highly renowned Shimano 105 groupset, with hydraulic brakes and mechanical shifting. The wheels are more of a budget option, but their 28 spokes will see that they remain durable and true until you're ready to upgrade.
This Italian stallion is a dream road bike build without the five-figure price tag. The Basso frame is dressed the venerable Chorus groupset and Bora wheels, both from fellow Italian brand Campagnolo. Even its Prologo saddle remains true to the flag. We'd suggest swapping the budget Schwalbe Lugano tyres for Pirelli or Vittoria, if you want to really complete the set.
Amazon Prime Day 2025: Are the early sales deals any good?
Having compiled this page, and many others before, we would say that at the moment there seem to be some excellent deals here and there, but perhaps not the sheer volume of deals we have seen in the past. However, it's early days in the sale and the discounts available are certainly worth checking out.
Often the best discounts for cyclists are in tech, such as bike computers, indoor bikes, headphones, heart rate monitors and so on, and the same rings true this year.
Beyond the techy products, we've seen consumables given good discounts too. This presents a huge opportunity to save money in the long term. Things like bike wash, energy gels and cycling kit are used throughout the year, so why not take advantage of the discounts and stock up in advance?
How we find the best cycling deals
There are several Amazon sale events each year that we cover, but we don't use AI, robots, monkeys with typewriters, nor Santa's elves to compile this content, it's all done by members of the Cyclingnews tech team.
This year, that includes Josh Croxton, Will Jones, Tom Wieckowski, Paul Brett and Graham Cottingham. Each of whom have years of experience writing tech-related bike content for websites and magazines.
Put simply, we trawl the sales looking for products that feature in our buying guides, then if we find a good price, we cross-check it against the rest of the internet.
We use tools to help us. Primarily, we use the strangely-titled but eminently useful CamelCamelCamel tool to check historical pricing. We also use The Wayback Machine to check former listings where necessary.
More pertinently, though, we use our years of experience testing cycling products (bikes, clothing, accessories, tech and so on) to give us a good understanding of what products are good, and which are bad, because no matter how cheap or heavily discounted something is, it's not a 'good deal' if the product is worthless.
We then combine that insight with our knowledge of the industry. We know which brands are popular, and which are not. We sometimes know which are overstocked (and likely to want to discount heavily). We also know if a brand just launched - or might be set to launch - a new model, and thus might want to clear out the older model to make room for the new one.
More than anything, we simply use our understanding of which products are available on the market in each category, what they're priced at, and which of them are the best. If product A is marginally better than product B, but product B becomes significantly cheaper in the Prime Day Sales, we make a human judgment on which is the one to recommend. If we still think product A is worth the extra spend, then we'll say that, and likewise Vice Versa. Sometimes we might simply give you the facts and let you make that judgement because only you can truly decide what the best product is for your needs and your budget.
If we find a product that meets the criteria of good, a good price, and not-available-cheaper-elsewhere, then it gets added. If it is available cheaper elsewhere, we might still include it if it's a good offer, but we'll always share the better price too.

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews.
On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.
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