Speculative future for Human Powered Health men as team look for new title sponsor

KAUTOKEINO NORWAY AUGUST 17 A general view of August Jensen of Norway Kristian Aasvold of Norway Paul Double of Great Britain Colin Joyce of The United States Ben Perry of Canada Sebastian Schnberger of Austria and Team Human Powered Health prior to the 10th Arctic Race of Norway Stage 1 a 171km stage from Kautokeino to Alta UCIWT on August 17 2023 in Kautokeino Norway Photo by Luc ClaessenGetty Images
Human Powered Health riders are introduced prior to stage 1 at Arctic Race of Norway (Image credit: Luc Claessen/Getty Images)

Human Powered Health have men’s squads deployed this week at the Tour of Denmark and Arctic Race of Norway, which could be among the final races for the orange-clad US-based ProTeam before management shutters the long-standing team at season’s end.

Circuit Sport, which has owned and managed the team since 2007, was looking to find sponsorship for the men’s ProTeam, with title sponsor Human Powered Health not renewing. However, the women’s WorldTour team would continue in 2024, according to Velo.

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Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).