Specialized now offers direct-to-consumer sales

Close up of a Specialized bike from the front
(Image credit: Specialized)

Specialized has now introduced a direct-to-consumer sales model to its repertoire, offering Ship to Home delivery for free, as well as a brand new paid-for Specialized Delivery service for bikes that cost over £2,500. In addition to this, its new Service Charter will mean its online customers will be able to access warranty services from any Specialized retailer.

Specialized road bikes, along with its other wares, will still be available to buy from brick-and-mortar stores, but adding this new way for riders to buy and receive their bikes should make it even easier for some. However, the news may be alarming to independent retailers, who are likely to miss out on sales when Specialized bikes can be bought directly

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Mildred Locke

Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-running by bike, and does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.

Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall. 

Height: 156cm (5'2")

Weight: 75kg

Rides: Stayer Groadinger UG, Triban RC520 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike