San Francisco sponsors coming into focus

By Mark Zalewski

More developments have emerged regarding sponsorship for the upcoming San Francisco Grand Prix. With many rumors flying about in recent weeks about a replacement for T-Mobile as title sponsor, two names familiar to cycling sponsorships have consistently surfaced -- CSC and Subaru.

Computer Sciences Corporation (CSC), title sponsor of a Pro Tour team as well as races in the U.S. and Europe, has confirmed its participation with the San Francisco Grand Prix, though not as the title sponsor. "CSC is the official IT sponsor of the SF Grand Prix," Rich Venn of CSC told Cyclingnews. "We're looking forward to Threshold Sports announcing their official plans for the San Francisco Grand Prix soon."

Subaru of America was less clear about its involvement with the race. "Our marketing department is unable to confirm whether Subaru will sponsor the upcoming San Francisco Grand Prix cycling race," said spokesperson Natalie Cox.

Threshold Sports, promoter of the San Francisco Grand Prix, has said it will announce specific sponsorship details by July 15.