New Specialized Tarmac SL7 to arrive today
30-minute launch premiere to be streamed online, and you can watch it here
First look: Specialized launches new Tarmac SL7 for 2021
"We're fed up of people leaking our bikes before the launch, so we're doing it ourselves."
That was the line from Specialized ahead of last week's preview, in which the American brand provided a sneak peek at the all-new Tarmac SL 7 via its Ride app, with an augmented reality view that places a 3D render of the new bike in your own living room.
With the sneak peek, the brand also confirmed that on the 28th of July, at 09:00am PST (17:00 BST), the all-new Tarmac SL7 would launch to the world. That day has finally arrived.
Advertisement space around the Cyclingnews home page has transformed into a countdown, and Specialized's YouTube channel sees a premiere video primed to go live as soon as the countdown hits zero.
The video is entitled 'Tarmac SL7: One Bike To Rule Them All', and at the time of writing, already has over 300 likes and 50 comments from people speculating the updates to the new model.
Cyclingnews understands that the video is set to last 30 minutes, throughout which, Specialized will detail the history of the Tarmac, the evolution of Specialized's fleet of race bikes, and the market positioning for the new bike, before unveiling the bike to the masses.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
With a tag line of 'one bike to rule them all', it seems as though the Tarmac is set to not only replace the outgoing Tarmac SL6, but also the brand's best aero bike, the Venge. Though at this stage, we're just speculating.
Check back at 09:00PST / 17:00BST / 18:00CET and watch the launch premiere with us.
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
As the Tech Editor here at Cyclingnews, Josh leads on content relating to all-things tech, including bikes, kit and components in order to cover product launches and curate our world-class buying guides, reviews and deals. Alongside this, his love for WorldTour racing and eagle eyes mean he's often breaking tech stories from the pro peloton too.
On the bike, 32-year-old Josh has been riding and racing since his early teens. He started out racing cross country when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s and has never looked back. He's always training for the next big event and is keen to get his hands on the newest tech to help. He enjoys a good long ride on road or gravel, but he's most alive when he's elbow-to-elbow in a local criterium.