IRIS launches SS21 range inspired by early-lockdown toilet paper shortage
New colourful kit draws inspiration from panic buying, post-ride grocery store runs and the ensuing feeding frenzy
During the first half of 2020 when the world was waking up to the onset of a pandemic, and global panic-buying left a staggering shortage of toilet paper supplies, former Dutch National Road Champion Iris Slappendel was in the middle of designing the new IRIS Spring/Summer 2021 collection.
Slappendel recalls how the pandemic panic-buying reminded her of the feeding frenzy that often comes at the end of a long and gruelling ride. When your legs feel like they’re made of lead, your stomach is growling and on the horizon looms the bright lights of a supermarket.
When the promise of sugar, salt, carbs and cold drinks has you frantically running up and down the aisles, grabbing whatever will fit inside your overflowing jersey pockets in a desperate attempt to fuel those final miles.
This was one of the main sources of inspiration behind the new seasonal collection which launches today, and sports fun and colourful patterns aimed to help you blend in between the grocery shelves.
“It’s now fair to say that although it was – and still is – a pretty frightening situation we are all living in, the world seems to have enough toilet paper for all of us”, says Slappendel, the founder of IRIS. “Personally, I’m happy that inspiration can also come at a time when the world seems to be falling apart, or is it just me that relates every situation to cycling? I hope you all love the new collection and that it will inspire you to ride your bike.”
- Cycling nutrition: Your ultimate guide
- Best energy food: fuel your ride and power your performance with the best bars, gels, chews and drinks
View the range at i-ris.cc (opens in new tab)
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-running by bike, and does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.
Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall.
Height: 156cm (5'2")
Rides: Stayer Groadinger UG, Triban RC520 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike