Improving women’s race broadcasting more important than equal prize money argues Flanders Classics CEO

OUDENAARDE BELGIUM APRIL 04 Podium Lisa Brennauer of Germany and Ceratizit WNT Pro Cycling Team Annemiek Van Vleuten of Netherlands and Movistar Team Women Grace Brown of Australia and Team BikeExchange Celebration during the 18th Ronde van Vlaanderen Tour of Flanders 2021 Womens Elite a 1524km race frim Oudenaarde to Oudenaarde Trophy Mask Covid Safety Measures RVV21 rondevanvlaanderen tourofflanders UCIWWT on April 04 2021 in Oudenaarde Belgium Photo by Tim de WaeleGetty Images
Annemiek van Vleuten atop the podium of the women's Tour of Flanders (Image credit: Getty Images Sport)

The decision to create equal prize funds in the men’s and women’s Danilith Nokere Koerse races in 2022 has sparked debate about how to best improve women’s racing, with Flanders Classics CEO Tomas Van Den Spiegel suggesting the move is more of a symbolic act as the Belgian one-day race looks to secure a place in the women’s WorldTour in 2023. 

Van Den Spiegel believes that equaling prize money should only be the third strategic option after improving broadcasting coverage and so sponsor exposure, and then awarding more start money for all teams to help them cover their operational costs.   

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