Benromach extends Three Tens series sponsorship

Benromach Speyside Single Malt Scotch Whisky has signed up to continue its role as title sponsor of The Three Tens endurance mountain bike series, run by Fort William-based No Fuss Events. The three cross country mountain bike endurance events have become popular fixtures on Britain's mountain biking calendar.

The first of the Benromach Three Tens Series events, 10 Under the Ben, the flagship of the series, will be held in Fort William on Saturday, May 30. More than 1,000 riders have experienced the course on trails within Forestry Commission Scotland's Leanachan Forest since the event began four years ago; with a record 925 riders competing in 2008. 10 at Kirroughtree will take place in Galloway on Saturday July 11, and 10 More in Moray will round off the series in Fochabers on the Saturday, August 22.

At the events, teams and individuals cycle a ten-mile circuit at each venue over a ten-hour time period. Opportunities will be available at each event to sample the Benromach Traditional Speyside Single Malt Scotch Whisky.

"Our involvement in 2008 provided us with a strong opportunity to target the type of consumer who is adventurous, challenges the norm and seeks to share experiences with likeminded people. We look forward to building our association with the Three Tens Series throughout 2009 and the opportunity to raise awareness of the Benromach brand with this segment of the market," said David Urquhart, Joint Managing Director of Gordon & MacPhail, proprietors of Benromach Distillery.

Benromach Three Tens Series 2009
10 Under The Ben - Saturday, May 30 - Forestry Commission Scotland's The Leanachan Forest, Fort William
10 At Kirroughtree - Saturday, July 11 - Galloway Forest Park, Dumfries and Galloway
10 More In Moray - Saturday, August 22 - The Ordequish Woods, Fochabers

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Sue George is an editor at Cyclingnews.  She coordinates all of the site's mountain bike race coverage and assists with the road, 'cross and track coverage.