100% launches brand new Eastcraft and Westcraft sunglasses

Peter Sagan wearing the new 100% Westcraft sunglasses in white
(Image credit: 100%)

100% has launched two new sunglasses models: the Eastcraft and the Westcraft. Both lineups come with the same features, and are designed to be both performance-enhancing and stylish, and will no doubt be gunning for a place in the best cycling sunglasses segment.

100%, which has its roots in 1980s San Diego motocross, has opted for a distinct aviator silhouette design, with the Eastcraft adopting a square-like lens shape, while the Westcraft lenses are more rounded. 

Both models come with 5.5-base cylindrical lenses for increased peripheral view, while removable side shields offer additional protection from the elements. The TR90 frame is designed to be durable, flexible and lightweight, while all the lens colours are offered in both shield and dual lens configurations through the brand’s Replacement Lenses Programme.

There are four colourways that feature in both lineups: Soft Tact Cool Grey frame with HiPER Crimson Silver Mirror lens, Soft Tact Red frame with Black Mirror lens, Soft Tact Black frame with Soft Gold Mirror lens, and Matte Black frame with Smoke lens. The Westcraft also offers a fifth colour option: Soft Tact White frame with HiPER Blue Multilayer Mirror lens.

All lenses provide UV400 protection, and feature hydrophobic and oleophobic lens treatment to repel water, dirt and oil. Most notable is the unique lens change mechanism, which features a V-latch to lock and unlock the lens. 

All models are available in either a men’s or women’s fit, and come with a hard case, microfibre cleaning bag, clear dual replacement lenses, and extra alternative fit nose pads.

Both the Eastcraft and Westcraft sunglasses are available to buy now, and start at £169.99. For full pricing details and colour combinations, check out the gallery above.

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1