Fairwheel Bikes – the Tucson, Arizona boutique shop known for its comprehensive selection of high-end exotica – has ventured into new territory with the opening of a new bicycle gallery in Portland, Oregon. Occupying a space roughly the size of two cargo containers and covered in off-white paint and wooden floors, Het Fairwheel Podium will showcase a wide variety of the shop's extensive wares but also a rotating collection of bikes from local builders and pro riders.
"[We want] to show parts to people that they're not going to regularly see – to bring a little boutique gallery to physical presence, to pull it off of blogs and web sites and things into a space where people can actually check it out," said Fairwheel's web developer and gallery co-owner Emiliano Jordan.
Though the gallery is expected to draw a strong local crowd in proudly bike-crazy Portland, Jordan also expects the appeal of the gallery to extend far beyond the greater metro area, mirroring the international clientele of the mainstream Fairwheel shop. One recent customer flew to Tucson from Switzerland specifically just to go over details of a bike purchase.
A single tour through the gallery – even in its early state – is enough to prove that the shop ha