All the beautiful tech and bikes from the leading showcase for bougie bike gear
(Image credit: Will Jones)
While Eurobike feels as much like an industry conference as a tech showcase, and Sea Otter is often the place to go to see new bikes, Rouleur Live is the home to all that is premium in the world of cycling. Within the walls of the Truman Brewery, I spent a good few hours hunting out all the shiny bits: custom paint, hyper-expensive carbon, pink shoes, and a vintage Volvo team car. While other galleries I've made have a natural focus on what is new, novel, or noteworthy in terms of tech, this one is primarily on what is beautiful. That's obviously a subjective judgement, but on the whole, I think you'll agree with my choices.
Settle in, scroll down, and hopefully, you'll get a feel for what it was like to attend, and you'll probably, like me, spend a good portion of your morning daydreaming about owning some of these bikes.
It wouldn't be an upmarket bike show without at least one vintage Colnago. This one, a gold-plated Mexico Master, was one of a short run, one of which was given to the Pope following Eddy Merckx beating the hour record.
The new Lotus Type 136, a £20,000 e-bike was on show, surrounded by yellow strip lights. Based on the Team GB track bike the rear stays are set super wide, but the cockpit is extremely similar to that of the Cervelo S5.
More interesting to me was the Type 108 on the floor next to the brand's new e-bike. This was the machine that took Chris Boardman to the hour record, and the front end is horrendously low.
(Image credit: Will Jones)
No foam padding for the forearms here, only embossed leather.
(Image credit: Will Jones)
The bars are only just above knee height, truly a position only achievable by the most dedicated pros.
(Image credit: Will Jones)
On the Pirelli stand, in addition to tyres of course, was Mads Pedersen's eye catching Project One Trek Madone from his Tour de France campaign.
(Image credit: Will Jones)
The paint itself is easily a few thousand pounds in its own right, and impossible to repair should it ever get chipped.
This beautiful, berry coloured Standert featured on the Fizik stand, with some complimentary coloured shoes beneath.
(Image credit: Will Jones)
Not to be outdone in the gold bike competition, the Canyon stand held Annemiek van Vleuten's Speedmax, with the lower portion covered in gold leaf.
(Image credit: Will Jones)
Unlike the mirror polished, electroplated Colnago Master, the use of gold leaf here gave depth and texture to the frame.
(Image credit: Will Jones)
Naturally for a bike such as this a gold chain also is evident.
(Image credit: Will Jones)
It does seem an awful shame to cover any of the frame, but every bike needs a race transponder so a strip of inner tube on the fork leg is used for the job here.
(Image credit: Will Jones)
The Cervelo stand featured the bikes of all three Grand Tour winners, one pink, one yellow, one red.
(Image credit: Will Jones)
The hype is very much real - will we see GC Kuss again in 2024?
(Image credit: Will Jones)
(Image credit: Will Jones)
(Image credit: Will Jones)
In addition to the three winning bikes, a commemorative S5 was also in place, with a paint scheme that weaved together all three colours.
(Image credit: Will Jones)
The extremely new Bianchi Specialissima was on show at the Italian brands stand, a bike I've just finished testing as it happens.
The all-aero Oltre, complete with UCI-illegal heat tube scoops was also on show
(Image credit: Will Jones)
In the bespoke bikes antechamber I spotted this extremely handsome bike from Meteor Works. Rim brakes, external cables, and a radially laced front wheel are all things that are becoming increasingly rare, but what really caught my eye was the carbon Campagnolo rear mech and segmented solid cable housing, complete with one gold segment to compliment the gold chain. Details matter on custom bikes and this is top notch work.
(Image credit: Will Jones)
In addition to silver spokes and gold nipples, there was also a set of EE rim brakes on show too.
(Image credit: Will Jones)
While the Dogma F and the new F series are Pinarello's race bikes, the new Dogma X, here in a Dura-Ace build with Princeton wheels drew the crowds.
It also wouldn't be a premium cycle show without a bit of titanium action, in this case from Reilly Cycleworks. The welds have been beautifully smoothed down to create an utterly seamless finish.
(Image credit: Will Jones)
It's only a seat clamp, but it is a premium purple Pembree one.
(Image credit: Will Jones)
Ribble had a handful of new, one off, or custom bikes on show. This RAF-inspired Ultra SL-R caught many an eye.
(Image credit: Will Jones)
As well as the paint job, and extremely severe tube profiles, and no bar tape, the CeramicSpeed aero rear derailleur shroud was also another aero feature.
(Image credit: Will Jones)
J. Laverack Bicycles has been working in collaboration with Aston Martin to create a titanium and carbon machine that claims to be "the worlds most bespoke bicycle". The website doesn't list the price, so it's safe to assume you probably can't afford it.
(Image credit: Will Jones)
Why use off the peg carbon cranks when custom ones work just as well?
(Image credit: Will Jones)
The 3D printed stem blends seamlessly with the carbon bars to create an integrated cockpit.
(Image credit: Will Jones)
Back at the Canyon stand, the Tekkers team bikes showed off a beautifully disjointed paint scheme.
(Image credit: Will Jones)
Lightweight wheels, with extremely fragile looking hubs, are a hell of a flex.
(Image credit: Will Jones)
The new BMC Teammachine R drew the crowds too with its wide-set fork.
(Image credit: Will Jones)
BMC won't call it an aero bike, but it's an aero bike, and it's one we've tested too.
Legendary designer Paul Smith worked with Factor to create a custom paint scheme for an Ostro VAM
(Image credit: Will Jones)
Tom Pidcock's extremely successful MTB was on show too, despite being primarily a road and gravel show.
(Image credit: Will Jones)
The Dura-Ace track crankset is perhaps my favourite crankset of all time.
(Image credit: Will Jones)
Lake were showcasing a new pair of shoes, with a custom pink set commissioned specifically for the show.
(Image credit: Will Jones)
I think this creamy Standert was my favourite bike of the show. Everything matched, and the tanwall Challenge Getaway tyres were the icing on the cake.
(Image credit: Will Jones)
Plus, it had this chainsaw kitty on the top tube.
(Image credit: Will Jones)
I've always got time for a candy fade paint scheme, and Enigma had this truly sensational steel bike on show.
(Image credit: Will Jones)
Colour-matched Enve finishing kit is a real bling touch.
(Image credit: Will Jones)
The 3T Torno is, apparently, the thinnest crankset in the world, so as to maximise aero benefit.
(Image credit: Will Jones)
At the back of the space, on the SRAM stand, Demi Vollering's yellow Tour de France bike was on show with a beautiful marbled front end
(Image credit: Will Jones)
(Image credit: Will Jones)
This 160mm FSA stem I spotted on Wout van Aert's Cervelo R5 team bike.
(Image credit: Will Jones)
A spotty Trek Madone, it could only be Giulio Ciccone's KOM bike from the Tour.
(Image credit: Will Jones)
(Image credit: Will Jones)
Cinelli has just begun making steel bikes in-house in Italy again, and this model features a system extremely reminiscent of the Head Shok system seen on vintage Cannondales.
(Image credit: Will Jones)
The TT extension on this Scott Plasma are modular, allowing them to be extended or shortened bu adding or subtracting little blocks on the arms.
(Image credit: Will Jones)
Finally, parked outside, was the Tekkers team car, a vintage Volvo touring racer. Extremely cool, and one imagines woefully unreliable.
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Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.
