Rouleur Live tech gallery: All that glitters is actually gold

Rouleur Live
(Image credit: Will Jones)

While Eurobike feels as much like an industry conference as a tech showcase, and Sea Otter is often the place to go to see new bikes, Rouleur Live is the home to all that is premium in the world of cycling. Within the walls of the Truman Brewery, I spent a good few hours hunting out all the shiny bits: custom paint, hyper-expensive carbon, pink shoes, and a vintage Volvo team car. While other galleries I've made have a natural focus on what is new, novel, or noteworthy in terms of tech, this one is primarily on what is beautiful. That's obviously a subjective judgement, but on the whole, I think you'll agree with my choices.

Settle in, scroll down, and hopefully, you'll get a feel for what it was like to attend, and you'll probably, like me, spend a good portion of your morning daydreaming about owning some of these bikes.

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Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.