'A year of balanced outcomes' - Brompton optimistic despite a £2 million loss and a drop in sales

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Folding bike brand's CEO remains optimistic, branches into premium products and new markets

Brompton G Line
Brompton G Line (Image credit: Brompton)

Brompton has faced losses of up to £2 million and a 7.5% drop in sales in 12 months to last March 31, 2025, but CEO Will Butler-Adams painted a more optimistic picture, saying that it was a year of "balanced outcomes" that included "significant achievements and setbacks.”

The folding bike company's annual accounts have reiterated that the decline is mainly due to "global economic uncertainty" in the cycling industry, and that its plans to reach new markets and invest in new product lines should offset those losses in the future.

Butler-Adams remained positive despite the increase in after-tax losses from £1,046,324 in 2024 to £2,080,303 in 2025.

“Looking forward, the outlook remains optimistic, with normalisation in the cycling industry after consecutive years of challenges, the impending launch of the G Line in new markets, and continued investment in new product lines, which the Brompton Group is excited to release soon,” Butler-Adams said in the report.

Kirsten Frattini
Kirsten Frattini
Editor

Kirsten Frattini has been the Editor of Cyclingnews since December 2025, overseeing editorial operations and output across the brand and delivering quality, engaging content.

She manages global budgets, racing & events, production scheduling, and contributor commissions, collaborating across content sections and teams in the UK, Europe, North America, and Australia to ensure audience and subscription growth across the brand.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

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