Trek introduces Women Who Ride club

As part of its ongoing effort to support the participation of women in cycling, Trek Bicycles recently introduced its Women Who Ride Club. The official launch came at the Sea Otter Classic. The mission of the club is to engage women of all sizes, shapes, ages, abilities and ethnicities to ride.

The idea was born out of a contest the company ran last year. "We got 2,400 entries - all 500 word essays and we read them all," said Trek's Krista Rettig to Cyclingnews. "We learned that what women want is community. The social part is important for women in a male-dominated industry." The contest collected information from women ranging from 20 to 60 years-old who considered themselves to be fitness riders, triathletes, road racers, mountain bikers and commuters.

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