Team DSM set for June rebrand after DSM-Firmenich merger

Team DSM currently lead the Giro d'Italia after Andreas Leknessund's second place on Tuesday's fourth stage
Team DSM currently lead the Giro d'Italia after Andreas Leknessund's second place on Tuesday's fourth stage (Image credit: LUCA BETTINIAFP via Getty Images)

Following the news that Trek-Segafredo are to become Lidl-Trek from the Tour de France onwards, Team DSM are also set for a new identity after their title sponsor merged with Swiss company Firmenich.

The new company, DSM-Firmenich, is set to lend its name to the men's, women's and development teams from mid-June onwards, reports WielerFlits, with the new team name, a rebrand, and a new kit set to be in place ahead of the Tour.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired full-time. Before joining the team, she had written for numerous major publications in the cycling world, including CyclingWeekly and Rouleur. She writes and edits at Cyclingnews as well as running newsletter, social media, and how to watch campaigns.