Prudhomme shows swagger with atypical 2015 Tour de France route

Christian Prudhomme, the director of the Tour de France suggested that cycling and the Tour de France has become 'swag' (a French term meaning cool) after the spectacular start in Yorkshire and the dramatic racing at the 2014 edition of the race.

Latest Videos From
Stephen Farrand
Editor-at-large

Stephen is one of the most experienced members of the Cyclingnews team, having reported on professional cycling since 1994. Before becoming Editor-at-large, he was Head of News at Cyclingnews. He has previously worked for Shift Active Media, Reuters and Cycling Weekly. He is a member of the Board of the Association Internationale des Journalistes du Cyclisme (AIJC).