Prudhomme shows swagger with atypical 2015 Tour de France route

Christian Prudhomme, the director of the Tour de France suggested that cycling and the Tour de France has become 'swag' (a French term meaning cool) after the spectacular start in Yorkshire and the dramatic racing at the 2014 edition of the race.

Stephen Farrand
Head of News

Stephen is the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.