Prudential to end title sponsorship of RideLondon

Elia Viviani wins RideLondon Surrey Classic 2019
Elia Viviani wins RideLondon Surrey Classic 2019 (Image credit: Getty Images)

The organisers of RideLondon-Surrey Classic and RideLondon Classique announced Thursday that Prudential will end its title sponsorship of the event this year and that they are looking for new financial backers for 2021.

Prudential has provided the title sponsorship of the race since the 2013 edition and will continue through this year’s race scheduled for August 16. The race has been part of the men’s and women's WorldTour since 2016.

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