By Sue George in Val di Sole, Italy
In a special ceremony, Frischknecht said: "It seems like just yesterday that I started. But if you look back to 1990 when it all started, some things were different, some things are the same. The atmosphere has stayed the same.
"We are still fighting for glory and it's great that we can keep it that way. Passion is what has kept me in this sport for so long," he said, accepting his award.
He's been marathon world champion (2003, 2005), cross country world champion (1996), cyclo-cross world champion, European champion and Swiss national champion (11 times). At mountain biking's Olympic debut in Atlanta in 1996, he won silver while also racing on his nation's road team.
Frischknecht now serves as a spokesperson for the Alta Rezia tourist area. He cultivates his vineyards in Tuscany, Italy, and oversees the distribution of his Chianti wine.