Israel Start-Up Nation team partners with Italian brand UYN

UYN Israel Start-Up Nation partnership
Chris Froome sports the UYN baselayer beneath his Israel Start-Up Nation team jersey (Image credit: UYN)

Israel Start-Up Nation has today partnered with UYN — Unleash Your Nature — the Italian brand that produces sports-optimised technical sportswear from baselayers to recovery-oriented socks and Merino wool shoes. The new partnership will see four-time Tour de France winner Chris Froome, alongside champion teammates Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett, sporting high-performance base layers made from castor beans during races.

“We are very excited to join forces with UYN,” says Israel Start-Up Nation General Manager Kjell Carlström. “In professional sport, any edge you can get is important and we truly believe that this partnership will benefit the team greatly this year with UYN’s technologically advanced base layers, socks and footwear.”

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Mildred Locke

Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-running by bike, and does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.

Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall. 

Height: 156cm (5'2")

Weight: 75kg

Rides: Stayer Groadinger UG, Triban RC520 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike