This article first appeared in Bike Radar
To celebrate the partnership between Team Garmin-Sharp and the Worldwide Wildlife Fund, Dan Martin will be wearing a specially designed, bamboo-inspired POC Octal helmet during the Tour of Beijing. The new-look helmet was created by East London designer Steve Edge and will be auctioned at the end of the race to raise funds for the WWF's global conservation efforts.
Garmin-Sharp and the WWF joined up, with the logo featuring on the back of the team's jersey. The partnership came about after a long running joke on social media, which began with Martin being chased by a fan dressed as a panda during his race-winning ride at the 2013 Liege-Bestogne-Liege. The Tour of Beijing took advantage of the link to the panda and going as far as having a panda corner during a stage of last year's race. Martin is targetting the overall classification at the Tour of Beijing, which begins on Friday.
See the photos here.
Thank you for signing up to Cycling News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.