Brailsford says cycling needs to end reliance on Tour de France

Team Ineos manager Dave Brailsford
Team Ineos manager Dave Brailsford (Image credit: Getty Images Sport)

Team Ineos manager Dave Brailsford has said professional cycling should modernise and reform to end the sport's reliance on the Tour de France after the COVID-19 coronavirus pandemic.

The Tour de France has been postponed two months from early July to early September in the hope the sport's biggest race can be held - to secure television revenue and showcase the many team sponsors, many of whom are in financial difficulty due to the COVID-19 virus. The Tour de France is estimated to provide 70-80 per cent of a brand visibility for team sponsors thanks to its global television coverage.  

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