New team Lotto-Ridley has found a new co-sponsor, with Belisol stepping in to sponsor the men's WorldTour team in 2012, according to reports in the Belgian media.
Belisol is a Belgian company which manufactures windows and doors and is the current sponsor of Sint-Truiden football club; it has also sponsored the Lotto womens' team.
Lotto-Ridley describes itself as a Belgian team with foreign riders. “Our project will remain Belgian,” sports director Marc Sergeant told Sportwereld. “But if you want to count in the World Tour, you also need foreigners. It's that simple at the top of the game.”
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