Adidas imitates Deutsche Telekom

By Susan Westemeyer

Adidas is following in the footsteps of Deutsche Telekom and is immediately ending its sponsorship of the former Team T-Mobile. The German sporting goods manufacturer had announced earlier this month that it would not renew its contract, which was to expire the end of the 2008.

A company representative told the dpa that "as of now it would no longer appear as the team's supplier."

Two other major sponsors, Giant (bike manufacturer) and Audi (auto) are considering their engagements with the cycling team.

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1