Olympics bikes and tech: What we're hoping and expecting to see

Hope Lotus Track Bike
(Image credit: Hope)

Thanks to COVID-19, it has been five years since the last Olympic Games were held, but even in a normal four-year cycle, the Olympics typically sees a near-clean slate when it comes to the tech, bikes, clothing and components on show compared to the previous event. 

This is because cycling, especially at the top level, is a breeding ground for innovation and invention, and competitors are forever looking to outdo one another in the pursuit of speed. As a result, the rate at which the bikes, components and technologies change is extremely high, and a bike considered top-spec four or five years ago will likely be considered redundant today when the goal is Gold. 

Despite a huge number of tech launches and stories coming out of the recently finished Tour de France, the Olympics presents a whole new world of tech to sink our teeth into. Not only do the national federations begin to unveil the fruits of their respective R&D departments' labour, but the trade team rules relax and with them, sponsor obligations go out of the window. Most sponsored pro riders will usually use their trade team supplied kit anyway, but it's here where we begin to see if riders really like the tech they're paid to use or not. 

What's more, with the enormous audiences on offer, marketing departments will be in peak form trying to capture the ever-shortening attention spans of the public.

So, with the first few days of the Games already underway, the cycling events are almost upon us, so here's a sneak preview of what we hope and expect to see, and a few things you should look out for. 

BMC custom colours for Olympics

(Image credit: BMC)

Custom tech

Here at Cyclingnews, we often talk about how the Tour de France is a 'shop window' for cycling brands to show off their latest innovations and their promises of free speed, thanks to the huge viewership it attracts. However, while the Tour de France draws in a big crowd in cycling terms, it is dwarfed by the size of the crowd drawn by the Olympics. 

With that, we expect to see brands supplying their sponsored riders with custom-painted bikes, and we trust they'll be pulling out all the stops to steal the headlines. As an example, back in Rio 2016, Specialized launched a heat-reactive paint that changed colour as the riders raced. But at the very least, with the riders representing their countries rather than trade teams, we expect most of these paint jobs will be centred around each country's respective flag. 

In addition to the bikes, we're expecting to see some creativity in the accessories department, with helmets, gloves and shoes getting the custom treatment. 

Alex Dowsett blacked out time trial bike

(Image credit: Bettini Photo)

Trade team rules relax

Since riders are there under the obligation of representing their countries rather than the team that pays their salary, the rules on what products they should use effectively go out of the window. 

What that means is that if a rider doesn't want to use their team-provided bike, they'd be well within their rights. However, it's a very grey area. There is still a sense of moral obligation because that rider is paid to represent a brand, and there's no worse representation than actively choosing to avoid it. Especially since these riders get their bikes for free, and would have to buy the competitor product out of their own pocket. 

So while many riders will be given custom painted components from their team's sponsors, some will opt for competitor products - usually with the logos removed. 

While this could happen in the road racing events, it's most likely to be seen in the time trials, with the very nature of the race against the clock, the equipment used can very easily be the difference between winning and losing. 

However, this moral obligation doesn't translate over to the track events, not least because the road bikes supplied by trade team sponsors aren't allowed to be used on the track. Riders here will be supplied the entirety of their kit list, bikes and all, by their national federation.

New Shimano Dura-Ace closeup

(Image credit: Dion Kerckhoffs, Cor Vos)

New tech

Going back to that 'shop window effect' concept, there's no better time to launch something than when millions of people are watching, so with that in mind, expect to see swathes of new tech as the Olympic cycling events unfold. 

Of course, we've already seen a host of new bikes this year, many of which have launched officially, but there are plenty that are still unconfirmed. Cervelo's new road bike, expected to be the new R5, is one of those, along with time trial bikes from Factor, Trek and Cannondale respectively. 

The other thing we're hoping to get another glimpse of is the new Shimano Dura-Ace groupset. It finally broke cover at the Baloise Belgium Tour ahead of the Tour de France, leaving plenty of questions still on the table, but it then went back into hiding and we've seen nothing since. Could the Olympics be the launchpad it's been waiting for? 

Hope Lotus Track Bike

(Image credit: Hope)

Wild track bike tech

And of course, it couldn't be the Olympics without a velodrome, and whether it's pursuit style or sprint style events, there's sure to be a host of new tech to look out for. 

It's here on the track where the national federations use their R&D budgets to the biggest effect. Team GB, for example, long employed a group of experts, known as the 'Secret Squirrel Club', dedicated to finding these so-called marginal gains. Nowadays, almost all medal contenders will have a team of aerodynamicists working alongside the rest of the coaching staff. 

The result is some wild prototypes, concepts and technological advancement, not least the radical Lotus Hope track bike that was unveiled ahead of the games. 

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1

Josh Croxton
Tech Editor

As the Tech Editor here at Cyclingnews, Josh leads on content relating to all-things tech, including bikes, kit and components in order to cover product launches and curate our world-class buying guides, reviews and deals. Alongside this, his love for WorldTour racing and eagle eyes mean he's often breaking tech stories from the pro peloton too. 

On the bike, 30-year-old Josh has been riding and racing since his early teens. He started out racing cross country when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s and has never looked back. He's always training for the next big event and is keen to get his hands on the newest tech to help. He enjoys a good long ride on road or gravel, but he's most alive when he's elbow-to-elbow in a local criterium.