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Interbike 2010: Ridley adds higher-value upper-end models

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Mounting the frame brake caliper behind the fork crown apparently helps shield it from the oncoming wind.

Mounting the frame brake caliper behind the fork crown apparently helps shield it from the oncoming wind.
(Image credit: James Huang)
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The Ridley Cheetah gets the drag-reducing R-Flow Jetfoil fork design.

The Ridley Cheetah gets the drag-reducing R-Flow Jetfoil fork design.
(Image credit: James Huang)
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Ridley is touting its Belgian roots with a new Flandrien graphics package.

Ridley is touting its Belgian roots with a new Flandrien graphics package.
(Image credit: James Huang)
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Rather than play down its Belgian heritage, Ridley is now shouting it from the rooftops.

Rather than play down its Belgian heritage, Ridley is now shouting it from the rooftops.
(Image credit: James Huang)
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A big Flemish lion adorns the down tube on Ridley's new graphics package.

A big Flemish lion adorns the down tube on Ridley's new graphics package.
(Image credit: James Huang)
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Ridley should consider itself lucky that the Flemish flag has such a cool look.

Ridley should consider itself lucky that the Flemish flag has such a cool look.
(Image credit: James Huang)
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The Ridley Helium sports the increasingly popular mix of big chain stays matched to tiny seat stays.

The Ridley Helium sports the increasingly popular mix of big chain stays matched to tiny seat stays.
(Image credit: James Huang)
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The Ridley Noah aero road bike carries over into 2011 essentially unchanged.

The Ridley Noah aero road bike carries over into 2011 essentially unchanged.
(Image credit: James Huang)
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Ridley has added a new lower-cost version of the Noah to the lineup for 2011 called the Noah RS.

Ridley has added a new lower-cost version of the Noah to the lineup for 2011 called the Noah RS.
(Image credit: James Huang)
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The Noah RS fork uses similar R-Flow Jetfoil blades as on the standard Noah but a straight 1 1/8" steerer instead of a tapered one.

The Noah RS fork uses similar R-Flow Jetfoil blades as on the standard Noah but a straight 1 1/8" steerer instead of a tapered one.
(Image credit: James Huang)
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The internally routed derailleur cables feed into the frame at the down tube on the Dean RS, instead of into the top tube like on the standard Dean.

The internally routed derailleur cables feed into the frame at the down tube on the Dean RS, instead of into the top tube like on the standard Dean.
(Image credit: James Huang)
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The non-integrated seat tube should make for easier traveling on the Dean RS relative to the top-end Dean.

The non-integrated seat tube should make for easier traveling on the Dean RS relative to the top-end Dean.
(Image credit: James Huang)
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Ridley pegs its aluminum Cheetah as an affordable time trial or triathlon bike.

Ridley pegs its aluminum Cheetah as an affordable time trial or triathlon bike.
(Image credit: James Huang)
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Information on the Ridley Cheetah model was clearly listed

Information on the Ridley Cheetah model was clearly listed
(Image credit: James Huang)
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Upgrades to the 2011 Cheetah include a new teardrop-profile seat tube and matching carbon fiber seatpost.

Upgrades to the 2011 Cheetah include a new teardrop-profile seat tube and matching carbon fiber seatpost.
(Image credit: James Huang)
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The Ridley Dean gets a striking new paint job for 2011.

The Ridley Dean gets a striking new paint job for 2011.
(Image credit: James Huang)
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The curvaceous seat tube and R-Flow Jetfoil seat stays on the Ridley Dean helps direct air around the rear wheel while the rear brake caliper is moved down below the chain stays.

The curvaceous seat tube and R-Flow Jetfoil seat stays on the Ridley Dean helps direct air around the rear wheel while the rear brake caliper is moved down below the chain stays.
(Image credit: James Huang)
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The Ridley Dean RS uses the same full-carbon monocoque R-Flow Jetfoil fork as on the full-blown Dean.

The Ridley Dean RS uses the same full-carbon monocoque R-Flow Jetfoil fork as on the full-blown Dean.
(Image credit: James Huang)
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Ridley's new Dean RS shares some of the features of the top-end Dean but omits the Jetfoil seat stays and subs in a straight seat tube and non-integrated seatpost.

Ridley's new Dean RS shares some of the features of the top-end Dean but omits the Jetfoil seat stays and subs in a straight seat tube and non-integrated seatpost.
(Image credit: James Huang)
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The rear end of the Noah RS uses a non-integrated seat post and more conventional seat stays that do without Ridley's R-Flow Jetfoil shaping.

The rear end of the Noah RS uses a non-integrated seat post and more conventional seat stays that do without Ridley's R-Flow Jetfoil shaping.
(Image credit: James Huang)

Riders who might be pining after Ridley's top-end Noah or Dean carbon fiber flagships frames but unfortunately can't handle their premium prices have new models to consider, with many of the same benefits but at a much more attainable cost.

Like the Noah, the new Noah RS uses a deep-section seat tube and down tube to help reduce aerodynamic drag, a similar split-blade R-Flow Jetfoil fork that supposedly pulls air away from the front wheel's churning spokes, the same internal cable routing setup, and even the textured R-Surface paint treatment on the sides of the seat tube to help air 'stick' to the frame.

The Noah RS omits the jetfoil shaping on the seat stays in favor of more traditional single-element tubes. And there's also a standard telescoping seatpost in lieu of the Noahs' integrated design, the chain stays aren't quite as massive and the front end makes do with a straight 1 1/8" steerer. The Noah RS is also built with lesser carbon fibers than the standard Noah's 50-, 40-, and 30-ton blend.

That being said, the Noah RS is expectedly more affordable at US$2,150 for a bare frameset as compared to US$3,150 for the standard Noah. A complete Noah RS with SRAM Force will retail for US$3,495.

While the Noah RS moves downscale, the regular Noah looks to move even further up – though not until the 2012 model year according to global marketing manager Eric Wallace. We unfortunately weren't permitted to shoot images but Wallace showed us a prototype split-blade Noah carbon fork with integrated mini-linear pull brake arms molded directly into structure.

Moreover, Ridley designers have blended the brake arms into the aerodynamic split-blade design, thereby not only cleverly hiding the brakes almost completely away from the wind but even using them as an aerodynamic structure to pull air out and away from the spinning front wheel just as before. And of course, the minimalist carbon fiber construction will save a substantial chunk of weight relative to a standard bolt-on caliper, too.

Over on the time trial and triathlon side, the new Dean RS likewise shares a few design cues with the standard Dean but with a straight seat tube and easier-traveling standard telescoping seatpost instead of the wildly curvaceous integrated one on the flagship model. It also has straight stays in place of the R-Flow Jetfoil ones. Chain stays are also downsized, the rear brake is moved to a standard position up on the seat stays, and the internal derailleur cable routing runs more conventionally through the down tube before popping out below the bottom bracket shell.

Ridley does give the Dean RS the same 4ZA R-Flow full-carbon fork as the regular Dean but front-end geometry is altered with a taller head tube better suited to triathlon. Like on the Noah RS, the Dean RS is also built with less advanced carbon fiber than the regular Dean but the pricing differential between the two models is even bigger. Retail price on a Dean RS frame is US$2,150 as compared to the US$3,400 for its big brother and a complete Dean RS with SRAM Force will go for US$2,995.

US consumers will see Ridley more loudly touting its Belgian roots with two 'Flandrien' models for 2011. As compared to the usual multi-color paint schemes, the special edition Excalibur carbon fiber and Icarus SLS aluminum road models will sport all-black (or bare carbon in the case of the Excalibur) base finishes highlighted with yellow Flemish lions and other Belgian-inspired graphics.

Complete bikes will also get matching yellow componentry as well.

The Excalibur will be offered as a frame-only for US$1,995 or a complete bike with Shimano Ultegra for US$3,199. The complete Icarus with SRAM Apex will go for US$1,395.