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First look: CVNDSH collection

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The CVNDSH Evade is based on the aero-optimised S-Works Evade helmet, with Cavendish's personal logos and colour scheme

The CVNDSH Evade is based on the aero-optimised S-Works Evade helmet, with Cavendish's personal logos and colour scheme (Image credit: Jonny Ashelford/Future Publishing)
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There is even CVNDSH bar tape.

There is even CVNDSH bar tape. (Image credit: Jonny Ashelford/Future Publishing)
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A full complement of shorts, jersey, gkives and shoes – all designed to match

A full complement of shorts, jersey, gkives and shoes – all designed to match (Image credit: Jonny Ashelford/Future Publishing)
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The SL Pro CVNDSH shorts feature compression panels and Specialized's premium level chamois – and are priced at £160

The SL Pro CVNDSH shorts feature compression panels and Specialized's premium level chamois – and are priced at £160 (Image credit: Jonny Ashelford/Future Publishing)
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The SL Pro jersey features subtle green detailing. It's priced at £140

The SL Pro jersey features subtle green detailing. It's priced at £140 (Image credit: Jonny Ashelford/Future Publishing)
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The standard S-Works shoe is one of the very best around; the CVNDSH editions feature green highlights and a white and green carbon sole.

The standard S-Works shoe is one of the very best around; the CVNDSH editions feature green highlights and a white and green carbon sole. (Image credit: Jonny Ashelford/Future Publishing)
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The lightweight Flite gloves are designed to be close fitting, with minimal padding for maximum feel. These are priced at £23

The lightweight Flite gloves are designed to be close fitting, with minimal padding for maximum feel. These are priced at £23 (Image credit: Jonny Ashelford/Future Publishing)
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The carbon S-Works CVNDSH Romin saddle features Cavendish's signature on the base

The carbon S-Works CVNDSH Romin saddle features Cavendish's signature on the base (Image credit: Jonny Ashelford/Future Publishing)
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The carbon S-Works CVNDSH Romin saddle features Cavendish's signature on the base

The carbon S-Works CVNDSH Romin saddle features Cavendish's signature on the base (Image credit: Jonny Ashelford/Future Publishing)
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The CVNDSH Evade is based on the aero-optimised S-Works Evade helmet, with Cavendish's personal logos and colour scheme: it's priced at £160

The CVNDSH Evade is based on the aero-optimised S-Works Evade helmet, with Cavendish's personal logos and colour scheme: it's priced at £160 (Image credit: Jonny Ashelford/Future Publishing)

This article appeared first on BikeRadar.

The first collection from Mark Cavendish's own brand CVNDSH has been launched in collaboration with his bicycle sponsor Specialized. The collection ranges from clothing to shoes to special edition bikes and even bar tape.

The major theme is green, as you'd expect from the Manx man who has made the tour's sprinters jersey his own racking up 25 stage victories in his career so far.

The CVNDSH collection is more than merely a famous name tagged onto standard clothing from Specialized's range, Cavendish explained. "The bottom line is that the pieces are just so, so good," he said.

"It isn't just my name on a jersey – because I'll never do that. I believe in the equipment, I personally helped design them with the team and I believe in the ability they have to help a rider be the fastest they can be," Cavendish concluded.

Specialized's founder Mike Sinyard added: "Having a rider as dynamic and prolific as Mark collaborate with us on a collection like this is the epitome of what we are all about here at Specialized. We have always been focused on providing riders with products that provide real benefits, and having a rider of Mark's calibre so closely linked with this project has helped to do just that."

Click through the gallery above for a complete look at the CVNDSH line.