Creating dialogue on the web

Lars Krarup, Micheleacquarone_jan_tr_jborg

Lars Krarup, Micheleacquarone_jan_tr_jborg (Image credit: RCS Sport)

In the December edition of Cycling Pro magazine, I read an article by Marco Bonarrigo entitled ‘Twittermania’, which tells of the evolution of the Twitter phenomenon in the world of cycling and especially among professional riders. Over 150 riders from all over the world are using Twitter, and when you add in all of the insiders and experts, we reach over 2,000 tweeters. A trend, but also a new way of communicating.

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From Strade Bianche to Lombardia, via the Giro d'Italia, Michele Acquarone and the RCS Sport team will navigate the season with us, bringing Cyclingnews readers behind the scenes, as they discuss the challenges that face race organisers and share their fresh and innovative approaches to cycling.