IAM Cycling unveil new kit for 2016

White jerseys for Swiss team, inspired by neo classicism

The IAM Cycling team have unveiled their new kit for the 2016 season, which sees a colour change from a navy jersey to a predominantly white one.

The 2015 jersey was navy with a white and red band across the chest forming a Swiss flag. That three-way colour scheme has been maintained, but the jersey is now white, with red and navy across the chest. The IAM logo is written in white on the navy strip, while those of other sponsors Au Club Alpin, Scott, Cuore, and the UCI WorldTour sit in a line just higher up. The collar is red, with IAM written in white on either side. As for the shorts, they are still navy but there is no red strip at the bottom.

The back of the jersey is once again personalised according to each individual rider, with the surname written in white upon a red splash at the top of the back. Below that is a large version of the full IAM logo. The team fell foul of UCI regulations last year with their initial design and juxtaposition of riders' names and sponsors, and were forced into a late change

The team claim the new design has been inspired by neoclassicism, and they used the #NeoClassic hashtag to promote the launch on Twitter, where they also posted a video of Sondre Holst Enger playing the piano. 

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