US Gran Prix of Cyclocross revamps its marketing for 2006

The US Gran Prix of Cyclocross announced a partnership with g4 Productions Partners to produce and promote the 2006 Gran Prix. A sports event company specializing in marketing, technical planning and operations of professional and amateur cycling, running and endurance sports, g4 Productions will collaborate with the management team of the Gran Prix and local race promoters to provide unified branding and marketing strategies, secure additional sponsorships and expand on-site hospitality and expo areas for the series, now in its third year.

“We are very proud of what we have accomplished thus far with the U.S. Gran Prix of Cyclocross – the premier ‘cross series in the United States,” said Bruce Fina, Marketing Director, U.S. Gran Prix of Cyclocross. “By partnering with g4 Productions, we are leveraging their professional event production and promotion experience to help us take the sport of cyclocross to the next level in America.”

“Our partnership g4 will increase our ability to produce a world-class series, attract new fans, athletes and sponsors to the exciting sport of cyclocross in the United States,” said Geoff Proctor, Technical Director, U.S. Gran Prix of Cyclocross. The partners of g4 Productions bring to the partnership over 50 years of collective experience in sports marketing, technical planning, operations, sponsorship and integrated hospitality programs.

“The Crank Brothers U.S. Gran Prix of Cyclocross represents the best of the sport in this country and provides an excellent springboard for U.S. athletes headed to Europe to perform on the world stage,” said Robin Morton, Partner, g4 Productions. “The management team and local race promoters have done a terrific job of creating a fun and exciting series for the athletes and fans of the sport. g4 Productions is excited to help develop new strategies to promote the series and enhance the value of cyclocross for its many sponsors.”

Teaming with prominent promoters in strong cycling markets and working in conjunction with USA Cycling and the UCI, the Crank Brothers US Gran Prix of Cyclocross attracts the best riders in North America to the series. The 2006 Crank Brothers US Gran Prix of Cyclocross schedule includes six days of racing, four of which are in new venues this year.

2006 US Gran Prix of Cyclo-Cross schedule