Trek-Segafredo unveil Mads Pedersen's rainbow jersey

Trek-Segafredo (opens in new tab) have unveiled new world road champion Mads Pedersen (opens in new tab)'s rainbow jersey, as well as a custom painted Trek Madone SLR to match. The Dane will make his debut outing in the rainbow stripes at Saturday's Tour de l'Eurométropole (opens in new tab) in Belgium.

Last Sunday, Pedersen became the first ever Danish man to win the Road World Championships (opens in new tab), triumphing from a small break group in Harrogate, Yorkshire. The 23-year-old was something of a surprise winner, outsprinting Italy's Matteo Trentin at the end of the brutal 260km race which saw just 46 riders finish.

"I still can't believe it," said Pedersen in a team press release. "Earning [the] World Championships stripes is a dream for any rider, and I look forward to honouring them this season and beyond."

The white jersey features the traditional rainbow bands across the chest, as well as around the collar and twice on the long sleeves. Sponsor logos for Trek and Segafredo appear above the stripes, down the arms and on the shoulders.

Trek-Segafredo sponsor Santini made the kit, with the company's logo appearing at the right collarbone, just above the UCI's logo. Logos of equipment manufacturers Sram and Bontrager adorn the opposite side of the jersey.

Pedersen's Trek Madone SLR is all white with the rainbow stripes adorning the head tube and top tube. The bike, which was painted in Trek's Project One paint shop, features a World Championships decal and the words 'All or nothing' and 'Underdog' on the down tube.

"Mads' win was an incredible achievement," said Trek art director Brian Lindstrom. "With his custom World Championship bike, we wanted to honour the new champion while honouring the DNA of the Madone, keeping a clean, simple, classy design."

After racing the Tour de l'Eurométropole, Pedersen will finish out his season with the Tre Valli Varesine (October 8) and Milano-Torino (October 9).

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1

Daniel Ostanek
Production editor

Daniel Ostanek is production editor at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired as staff writer. Prior to joining the team, he had written for most major publications in the cycling world, including CyclingWeekly, Rouleur, and CyclingTips.


Daniel has reported from the world's top races, including the Tour de France and the spring Classics, and has interviewed many of the sport's biggest stars, including Wout van Aert, Remco Evenepoel, Demi Vollering, and Anna van der Breggen.


As well as original reporting, news and feature writing, and production work, Daniel also runs The Leadout newsletter and oversees How to Watch guides throughout the season. His favourite races are Strade Bianche and the Volta a Portugal, and he rides a Colnago C40.