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Team Sky launched in London

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Kurt Alse Arvesen comes out in the Norwegian Champion's kit

Kurt Alse Arvesen comes out in the Norwegian Champion's kit (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Team directors Sean Yates and Scott Sunderland

Team directors Sean Yates and Scott Sunderland (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Team Sky's new Jags. Not a bad ride!

Team Sky's new Jags. Not a bad ride! (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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The Sky team cars are supplied by Jaguar.

The Sky team cars are supplied by Jaguar. (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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The Team Sky cars are a subdued black and blue.

The Team Sky cars are a subdued black and blue. (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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The powerful legs of Team Sky

The powerful legs of Team Sky (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Bradley Wiggins is one of Team Sky's big signings

Bradley Wiggins is one of Team Sky's big signings (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Bradley Wiggins answers questions

Bradley Wiggins answers questions (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Edvald Boasson Hagen

Edvald Boasson Hagen (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Thomas Lovkvist

Thomas Lovkvist (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Manager David Brailsford is the focus for the photographers.

Manager David Brailsford is the focus for the photographers. (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Shane Sutton and David Brailsford consider the proceedings carefully.

Shane Sutton and David Brailsford consider the proceedings carefully. (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Ben Swift is confirmed on the team after back and forth with his former Katusha squad

Ben Swift is confirmed on the team after back and forth with his former Katusha squad (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Bradley Wiggins rolls out on his new Pinarello

Bradley Wiggins rolls out on his new Pinarello (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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The Team Sky management

The Team Sky management (Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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(Image credit: Gerry McManus/www.splitsecondimages.co.uk)
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Several of the new Team Sky riders are interviewed at the team launch in London.

Several of the new Team Sky riders are interviewed at the team launch in London. (Image credit: Gerry McManus/www.splitsecondimages.co.uk)

Amid fanfare unlikely to be matched at any other team presentation this season, Team Sky was officially launched in London on Monday, with all but four members of its international 26-man roster taking to the stage. Team captain Bradley Wiggins explained that the Tour de France will be one of the team's major goals in 2010.

Despite an extravagant presentation, the launch's focus followed the theme of the 'thin line' between winning and losing that the team will face in its debut season. After months of polemics over the final make-up of the squad, manager Dave Brailsford emphasised the efforts the British outfit's management had made to maximise its continuity.

"It's not for me to judge [us against] other teams, it's how we work that will make the difference," said Brailford. "The key thing for us is to make sure that everything's right [for the best performance] and that we give ownership to the riders; that they have control over what they do. We treat them with great dignity and respect, and give them the opportunity to be the best they can be."

With Greg Henderson, Chris Sutton and Mat Hayman racing the Jayco Bay Classic in Australia, and John-Lee Augustyn continuing his preparation for the new season at home in South Africa, the remaining 22 riders were presented close to the centre of the British capital.

The team's marquee signing, Wiggins, was the last rider to make his way onto the stage and said that despite the air of expectation that surrounded Sky, the riders themselves would take a measured approach to the season, and what is likely to be the major focus of the team's efforts throughout the year, the Tour de France.

"It's no secret that [the Tour de France] is going to be the main goal of this team, and for us [the objective] will be to do as well as we can," he said. "I don't want to sound like I'm dodging the question, but without putting a number on it we'll go there with the best form of our lives, with the best team and the best people behind us, and what happens, happens."

Wiggins revealed that he will begin his 2010 season at the French race, Étoile de Bessèges,  February 3-7, after the team's first training camp, which begins this week in Valencia, Spain.

Wiggins was joined a strong contingent of British riders, including Geraint Thomas, Ian Stannard, Russell Downing, Steven Cummings, Peter Kennaugh and Ben Swift, whose presence ended speculation about his departure from Russian squad Katusha.

Despite the strong anglo-saxon basis, the team represents an international front, with riders from Italy, Belgium, Spain, Finland, Sweden, Norway, South Africa, Australia, New Zealand, Canada and Britain represented in the squad.

Alongside Wiggins, Norway's Edvald Boasson Hagen will be one of the riders the team will work to regularly support at races. The 22-year-old said that although aware of the expectation he will face, he is confident of his ability to produce a strong season with his new team.

"I try not to think too much about the pressure and always try to do my best, which has so far worked out well for me," he said. "I hope it's going to be a good year. The team is really strong and I'm looking forward to the season start now."

Augustyn will join his teammates for the training camp in Spain, when it begins on Wednesday.

Team Sky roster for 2010:
1Kurt-Astle Arvesen (Norway)
2John-Lee Augustyn (South Africa)
3Michael Barry (Canada)
4Edvald Boasson Hagen (Norway)
5Kjell Carlstrom (Finland)
6Sylvain Calzati (France)
7Dario Cioni (Italy)
8Steven Cummings (Great Britain)
9Russell Downing (Great Britain)
10Juan Antonio Flecha (Spain)
11Chris Froome (Great Britain)
12Simon Gerrans (Australia)
13Mat Hayman (Australia)
14Greg Henderson (New Zealand)
15Peter Kennaugh (Great Britain)
16Thomas Lovkvist (Sweden)
17Lars Peter Nordhaug (Norway)
18Serge Pauwels (Belgium)
19Nicholas Portal (France)
20Morris Possoni (Italy)
21Ian Stannard (Great Britain)
22Chris Sutton (Australia)
23Ben Swift (Great Britain)
24Geraint Thomas (Great Britain)
25Davide Vigano (Italy)
26Bradley Wiggins (Great Britain)