Team BikeExchange moves on from Premier Tech sponsorship talks

Team BikeExchange during the Vuelta a España 2021
Team BikeExchange during the Vuelta a España 2021 (Image credit: Getty Images Sport)

The Jayco name is such a prevalent and longstanding fixture in Australian cycling that its likely etched into the subconscious of every single one of the nation’s cycling fans, with its welcome tentacles of support prominent in the sport ever since it got behind gold medal winner Kathy Watt before the 1992 Olympic Games. Now, for the first time, that familiar name will appear in the title of Australia's only WorldTour team, which for 2022 is registered as Team BikeExchange Jayco.

Team owner Gerry Ryan has been the key ongoing long-term supporter since it was launched in 2012 and while businesses he has been associated with, such as Mitchelton Winery and Team BikeExchange have recently graced the title, this is the first time the company that started it all,  Jayco, has featured. Though, that was not necessarily the plan just weeks ago with the team having long been on the lookout for another partner. Last year, what appeared to be a done deal with Manuela Fundación was scotched and this year talks with Premier Tech, who was expected to join Team BikeExchange as a sponsor, didn’t make it over the line

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Simone Giuliani
Australia Editor

Simone is a degree-qualified journalist that has accumulated decades of wide-ranging experience while working across a variety of leading media organisations. She joined Cyclingnews as a Production Editor at the start of the 2021 season and has now moved into the role of Australia Editor. Previously she worked as a freelance writer, Australian Editor at Ella CyclingTips and as a correspondent for Reuters and Bloomberg. Cycling was initially purely a leisure pursuit for Simone, who started out as a business journalist, but in 2015 her career focus also shifted to the sport.