Sea Otter Classic brings $28 million to local economy

According to an economic impact report recently released by the Monterey County Convention and Visitors Bureau, the Sea Otter Classic brings in an estimated revenue of $28.6 million for the local community. "With 69% of the audience coming from outside our local market, it not only brings in new revenue but helps in the marketing exposure of our destination," said Julie Armstrong, a spokesperson for the bureau.

Prepared by Fredric Kropp & Associates to assess the economic impact the 2005 Sea Otter Classic had on the greater Monterey/Salinas area, local businesses saw a large increase in revenue during the period that was directly linked to the Classic itself. Findings of the report include:

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