Following a team camp in Almeria, Spain this month, Human Powered Health Cycling revealed a new look for their fourth season in the Women's WorldTour and confirmed 16 of 17 riders for the 2025 roster.
Ruth Edwards returns as the team leader, last taking two podiums on stages at the Giro d'Italia Women and winning the GC at Thüringen Ladies Tour. Daria Pikulik, returning for a third season, will counter with newly-added Maggie Coles-Lyster, both standouts from the track and adding strength in one-day races.
The team will lean on the Polish rider again this season, as Pikulik was one of the most prolific performers in 2024 with six UCI podiums, two of those victories at Ronde de Mouscron and Argenta Classic, both in Belgium. Other returning riders include Giada Borghesi, Maëlle Grossetête, Romy Kasper, Barbara Malcotti, Wiktoria Pikulik, Marit Raaijmakers, Katia Ragusa, Lily Williams, and Silvia Zanardi.
Among the new signings are Yurani Blanco, Carlotta Cipressi, Thalita de Jong, and Kathrin Schweinberger, with one "final high profile signing" to be confirmed before the final roster for Tour Down Under is set for the team's first action of 2025, January 17-19.
“We have one last rider to announce in the new year,” Oskar Scarsbrook, communications diirector, pointed out in a team statement. “We’re excited for this final addition to the squad. She is a multiple world champion and brings a whole lot of firepower to complete the roster for 2025.”
With Human Powered Health Cycling's move to the women's top tier in 2022, the squad rebranded from Rally Cycling and introduced their now-signature orange and purple "wavelength" composite look as Human Powered Health.
The 2025 edition of the vibrant colour gradient flows across the upper chest, this year returning with a more vibrant hues of orange on the left shoulder and sleeve, with a punch of orange on the right sleeve.
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The 'boltman' symbol is now more prominent on the front and back of the jersey, with the team name centred below in a larger font. A super-sized logo actually dominates the back of the kit, "enlarged to help athletes and fans spot the team easily in the busy pro peloton".
“We wanted to keep things simple for 2025. We have always considered the logo placements themselves the most important aspect of a kit design," explained Chief Creative Officer Sam Wiebe.
"We love our colors, and as Human Powered Health continues to build Performance Lab’s around the U.S., this color palette gets more and more visible, more and more associated with the look and feel of our brand."
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Human Powered Health's name and 'boltman' are prominent on front and back(Image credit: Sam Wiebe / Human Powered Health Cycling)
Human Powered Health moves purple to right side of jersey(Image credit: Sam Wiebe / Human Powered Health Cycling)
New kit for 2025(Image credit: Sam Wiebe / Human Powered Health Cycling)
Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. On the bike, she has climbed l'Alpe d'Huez three times (not fast), and spends time on gravel around horse farms in north Georgia.
