Mazda bids farewell

Following a successful seven-year partnership, Mazda reluctantly ended its sponsorship of South Africa's National Mountain Bike Series, with 2008 being its final year as title sponsor.

In 2001, Mazda saw potential in the mountain biking market for its selling its all-terrain vehicle brand, so it threw its support behind the Mazda Drifter Series, which created a series out of six premier marathon-distance races at the time. The company also became the first major corporate brand to associate with mountain biking in South Africa, which at the time operated in a fragmented state in the shadow of road racing.

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1