Lawsuit hits Trek Bicycle Company for 'false, deceptive' helmet safety claims

Bontrager's WaveCel helmet technology claims to vastly reduce brain injuries following a crash
Bontrager's WaveCel helmet was introduced in 2019 (Image credit: Bontrager/Trek)

A class-action lawsuit was filed in New York seeking $5 million against Trek Bicycle Corporation related to its Bontrager brand, stating that the company used “false, deceptive” claims about the WaveCel helmets being highly effective at reducing brain injuries following a bicycle crash.

An individual in Staatsburg, New York, Andrew Glancey, is the lead plaintiff, which was reported by on Thursday. The suit not only called out the “misleading claims” about the technology described in the construction of the helmets, which were launched in 2019, but also pointed to inaccuracies in the tests conducted to prove marketing statements.

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