Importance of Tour de France to team sponsors highlighted by coronavirus crisis

The men's peloton on stage 6 of the 2020 Tour Down Under
The men's peloton on stage 6 of the 2020 Tour Down Under (Image credit: Bettini Photo)

While professional cycling teams are left desperately hoping that the proposed, revised 2020 UCI calendar will be able to restart with Strade Bianche on August 1, a number of team bosses have highlighted to the French press just how vital the Tour de France is to their continued survival.

French sports newspaper L'Equipe spoke to a number of past and present WorldTour team managers, and the consensus was generally the same: that the existence of even the sport's biggest teams is precarious, and that the Tour de France – rescheduled for August 29-September 20 – remains king when it comes to the interest of current and potential sponsors.

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