Thor Hushovd has a long way to go if he is to launch Norway’s first ever WorldTour squad but the former cycling world champion is confident that he can attract the necessary sponsors to launch a squad in 2017.
Hushovd, now retired and an ambassador for the Arctic Race of Norway, rode for a number of high-level teams during his career but would like to replicate the structure and ethos that was in place during his time at the short-lived Cervelo TestTeam, which ran from 2009 until 2010. The team ran out of funding in 2010 but not before they made a significant imprint on the cycling world.
"I liked the Cervelo TestTeam a lot, and I’d like to go into that direction. I want a simple structure with good people. I don’t want many distractions, just people who do their work. That’s what we had at Cervelo, where we signed some riders who weren’t the best when they joined but who did great things together as a group," Hushovd told the press during a pre-race gathering in Norway’s costal town of Harstad.
"I’m still working on it and having a lot of meetings. I’m optimistic that in 2017 Norway will have its first-ever big team. Hopefully a WorldTour team."