GNC returns as a major sponsor for the Toronto 'cross

Midweek Cycling Club recently announced that GNC has returned as a major sponsor of the Toronto International Cyclo-cross UCI C1 race weekend, November 8-9, in Toronto, Ontario. GNC joins the growing list of sponsors, including Clearview Marketing Communications, Amino Vital, Specialized Canada, 3Rox Racing/Scott and Nissan.

Gilles Houde, President and CEO of GNC Canada, appreciates the virtues of cyclo-cross and the values that tie in with those of his company, which prompted him to support the sport. "We get great satisfaction in helping athletes reach their goals," said Houde. "Our research and development of sports nutrition in Canada is cutting edge in its innovation. And our products are available at 160 retail stores."

New for 2008 is the GNC 'Live Well' zone. The Live Well zone gives non-cyclo-cross riders a chance to try the sport on a mini racecourse aboard a new Specialized Tricross. A different zone will be set up each day and will be open from 10am till 1pm, with elite riders on hand to show charges the ropes. It will be available to everyone at no charge, although non-licensed riders will be required to purchase single-day event insurance for $5.