Discovery begin sponsorship talks

Online US business website MediaPost has reported that pay-television operator Discovery Channel has begun re-negotiating its sponsorship deal with the US-based ProTour team. "The deal has given us tremendous value," a spokeswoman for Discovery Channel was quoted as saying. "We have an incredible relationship with CSE [Capital Sports & Entertainment, which manages and co-owns the Discovery Channel Pro Cycling Team.]. We are negotiating now."

The discussions indicate the television giant is keen to extend its original contract, inked in 2004 as a three-year deal, despite the retirement of former Discovery Channel rider Lance Armstrong. The current deal expires at the conclusion of the 2007 ProTour. The article values Discovery's sponsorship at $10-15 million US dollars per year.

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