Where to buy a turbo trainer

A Groupama FDJ team staff looks at a dummy representing Groupama FDJ cyclist Thibaut Pinot, installed on a time trial bike during a press day at the Groupama FDJ performance center
(Image credit: Getty Images)

If you've asked yourself the question of where to buy a turbo trainer, you're not alone. As winter quickly approaches in the Northern hemisphere, Strava feeds are becoming rife with rides around Watopia, and whether it's a fear of missing out or just the increased convenience, indoor cycling is an appealing prospect for many cyclists. 

A turbo trainer gives you the ability to ride indoors, and that in itself offers an enormous array of benefits. Firstly, for cyclists who wish to train and improve their fitness, it provides a safe, interruption-free environment to complete your sessions, no longer do you need to risk being among traffic or stop at intersections, you can complete your workout without any pauses or delays. But even the social cyclists among us can benefit, buying a turbo trainer opens up the virtual worlds of Zwift, RGT Cycling and various other indoor cycling apps that allow you to ride with others without leaving your home. 


Wiggle is one of the best known cycling retailers in the world, and despite also catering to running, swimming and various other outdoor sports and adventures, it manages to retain a strong cycling lineup, including turbo trainers, smart bikes and accessories from all the big brands.

Chain Reaction Cycles

Chain Reaction Cycles is partnered with Wiggle so its product offering is generally the same, but as the name suggests, there's a keener eye on cycling and there are often better discounts too. 


Decathlon has a presence worldwide with its own bike brand names. While it focusses more on the generalist end of the cycling spectrum, it still sells a range of turbo trainers from reputable brands. 


Amazon is a website that will sell anything and everything in a super convenient way, and that doesn't stop at turbo trainers. However, steer clear of the unbranded, untested trainers and stick to the brands you've heard of, like Wahoo, Elite, Saris and Tacx.


Wahoo sells its own range of turbo trainers to the entire world via its own website. Wahoo isn't one to allow discounts on its products, but it does sell bundle deals and reconditioned units, and our Wahoo deals roundup is definitely worth keeping an eye on. 

Competitive Cyclist

Competitive Cyclist is one of the largest cycling retailers in the US, and stocks all of the major brands including Wahoo, Tacx, Saris and Elite. 


Jenson USA

Jenson USA is possibly the most well-known cycle retailer in the world. It's It will sell around the world, but it's most cost-effective for those based in the company's homeland. It also stocks all the major brands such as Tacx, Stages, Wahoo and Saris. 


REI is predominantly classed as an outdoor retailer, rather than cycling-specific, but it still offers Wahoo, Tacx, Saris and more. 


Moosejaw is an outdoor retailer too, so while it doesn't specialise in cycling, it still stocks trainers from Elite, Feedback Sports, tacx and more. 

Also, somewhat unrelated but the website is also a joy to browse, with each image on the homepage treated to a splash of comedy.


Backcountry is another outdoors retailer, and the company is actually tied to Competitive Cyclist, so many of the deals remain the same. However, our Backcountry deals hub is definitely one to watch. 


Walmart is about as far from a specific cycling retailer as you can get, but that doesn't mean the big W can't serve up the goods in your hunt for a turbo trainer. 

After all, a Wahoo Kickr is a Wahoo Kickr no matter where you buy it from, just don't get drawn in by the super-budget unbranded trainers that are for sale in their droves. 

Evans Cycles

Evans Cycles has been around for decades, and while the shops tend to hover between specialist and generalist, there's no denying that the brand stocks a good selection of turbo trainers. 


Tredz offers a wide choice when shopping for turbo trainers, with everything from budget trainers to top-end smart bikes from Stages, Tacx, Wahoo, Elite, Saris and more. 

Rutland Cycling

Rutland Cycling has stores up and down the country as well as an established online presence. It stocks all the major brands and is a very reputable place to buy a turbo trainer. 

Tweeks Cycles

Tweeks Cycles is one of the smaller UK retailers, but it still offers a choice of trainers from Elite and Saris. 

Hargroves Cycles

Hargroves Cycles is another of the smaller retailers but it has a wide range of Tacx and Wahoo available, in a range that extends right up to the top-tier smart bikes. 

Leisure Lakes

Leisure Lakes is another retailer with stores dotted around the country and its range spans turbo trainers and smart bikes from Wahoo, Tacx, Elite and Stages. 


Halfords is one of the biggest cycling retailers in the UK with a product base that keeps a keener eye on the everyday cyclist rather than specialist road or mountain bikers. With that said, it still sells turbo trainers from the big name brands so shouldn't be avoided if the price is right. 


Pushys is one of the largest bike retailers in Australia and its range of turbo trainers spans smart bikes from all the big brands, as well as bundle deals on turbo trainers and countless accessories too. 

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Josh Croxton