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Roma Maxima race presented by RCS

By:
Cycling News
Published:
February 19, 2013, 10:09 GMT,
Updated:
February 19, 2013, 10:15 GMT
Edition:
First Edition Cycling News, Tuesday, February 19, 2013
The Roma Maxima logo

The Roma Maxima logo

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Italian race replaces Giro del Lazio

Italian race organisers RCS have presented their new race, the Roma Maxima, which replaces Giro del Lazio on the calendar.

The Giro del Lazio was last run in October 2008 after it was postponed from its original March slot in the calendar. However after a five year absence RCS has confirmed that the new incarnation of the race will take place on March 3.

The race will start from the Roman Forum before heading towards the official start to the racing on the Via Appia Antica, part of the Appian Way, the “Queen of the Long Roads”.

After that, the 180 kilometre race will move towards the Castelli Romani through Rocca Massima, Rocca Priora, Campi di Annibale, Albano Laziale and Cappuccini, finally finishing in the spectacular setting of the Roman Forum on Via dei Fori Imperiali, in the shadow of the Coliseum.

The race takes place a day after another one of RCS’ flagship events, Strade Bianche.

“We received 140 proposals from 22 countries, including Italy, UK, USA, Portugal, France, Canada and Holland," an RCS statement read in connection to the event’s new name.

“The winning project combines a strongly evocative name with an elegant and aggressive logo. The name “Roma Maxima” shows the magnificence of Rome and the image of the city to the world, reflecting values that are easily recognised abroad from the cycling community and beyond.”

RCS Sport Operating Director, Mauro Vegni added, “The Giro del Lazio has always been a jewel in the crown of this region and of international cycling. For many reasons it hasn’t been raced since 2008, but we never forgot it. We put a lot of thought into re-branding, as is shown by the new name and logo.”
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