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Report: Belkin signs sponsorship deal with Blanco

Cycling News
June 1, 2013, 07:11,
June 1, 2013, 08:27
First Edition Cycling News, Saturday, June 1, 2013
Maarten Tjallingii goes back to the Blanco team car during the stage

Maarten Tjallingii goes back to the Blanco team car during the stage

  • Maarten Tjallingii goes back to the Blanco team car during the stage
  • Team Blanco time trials
  • The Blanco team will head into Gent-Wevelgem with a number of options

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Contract starts at the Tour de France

Team Blanco’s sponsorship worries seem to be at an end with reports that the American firm Belkin will start a two and a half year deal to back the team. The contract will commence at the start of this year’s Tour de France, which begins in Corsica on June 29.

News of the deal broke this morning in De Telegraaf although the team did not return calls immediately to Cyclingnews.

Reports of a possible deal between Belkin and Blanco surfaced mid-way through last month's Giro d'Italia with the team determined to stress that a final agreement had yet to be signed.

Last week Blanco boss Richard Plugge confirmed that negotiations between the two parties were ongoing and that a decision would be announced within ten days.

Blanco is the former Rabobank team. The bank announced last fall that it was ending its name sponsorship. This year's budget is still being paid by the bank, and 18 riders are guaranteed through 2014. The team's UCI WorldTour licence runs through 2014, but a new sponsor is necessary to guarantee the team's survival in the future. Its yearly budget is said to be 15 million Euro.

Founded in a garage in southern California in 1983, Belkin has grown to be a privately held company with more than 12,00 employees in 21 countries. It describes its products as ranging from “wireless home networking and entertainment, to mobile accessories, energy management, and an extensive range of cables.”

More to follow...

MaldivesCyclist More than 1 year ago
Great news for cycling.
bikerbruce More than 1 year ago
You are absolutely right! It is a great step in the right direction for a corporation to have confidence in cycling and put major money into it.
FrogMan More than 1 year ago
and the Blanco people and cycling aficionados say: thank you Belkin!
KnightBiker More than 1 year ago
Good news! I think the team will get to be more international/american in the near future. Now a nice sponsor for Vacanesoleil and all problems are solved for now.
gaz753 More than 1 year ago
Less blue and more green in the peloton, nice.
Peter von More than 1 year ago
Great! I hope they sign Uran before Quick-Step ruins his best years. He could co-captain with Gesink or they could split the Tour and Giro between them, anyway they should be able to make it work with only minimal conflict of interest.
dustymiller More than 1 year ago
let,s hope they do get him,uran would be a great addition to any team and must bring a bundle of point,s with him
Koen Peeters More than 1 year ago
Great news! That ends the uncertainty for the Blanco riders. I hope they will show their gratitude by multiple wins!
larosa More than 1 year ago
This is good news indeed, after just mentioning this yesterday and today its news. Good ! Now to make a few good signings and away they go.
Raoul Duke More than 1 year ago
Should put all the riders minds at ease, hopefully this will help them perform
Tom publix More than 1 year ago
There is no truth to the rumor that Belkin is to introduce new "derailleur cables" that will retail at $99.00 dollars!. They will offer superior shifting over other cables because of their special gold plating.
John Baldauff More than 1 year ago
Great news. I'm actually in need of a new wireless router. I think I'll buy a Belkin!