Aviva Women's Tour 2015

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The inaugural Women's Tour in 2014 demonstrated the appetite British fans have for professional bike racing and women’s cycling with a well supported and professionally run event setting a new precedent for creating stage races. A world-class field, live television coverage and equal prize money compared to the men’s Tour of Britain was a coup for the race organisers, SweetSpot, who have attracted Aviva as the naming rights sponsor for 2015.

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