Strade Bianche: Cycling turns to crowdfunding to equalise prize money

NINOVE BELGIUM FEBRUARY 27 Hannah Barnes of The United Kingdom and Team CanyonSRAM Racing Elizabeth Banks of United Kingdom and Ceratizit WNT Pro Cycling Team during the 16th Omloop Het Nieuwsblad 2021 Womens Race a 1244km race from Ghent to Ninove Peloton Cobblestones OmloopHNB OHN21 FlandersClassic on February 27 2021 in Ninove Belgium Photo by Bas CzerwinskiGetty Images
Lizzie Banks of Ceratizit-WNT Pro Cycling Team rides alongside Hannah Barnes of Canyon-SRAM during the 202 Omloop Het Nieuwsblad (Image credit: Getty Images)

The long-running discussion about prize money inequality in cycling has been reignited ahead of Strade Bianche, which is the opening Women's WorldTour round on March 6 in Italy, after prize money discrepancy was revealed at Omloop Het Nieuwsblad last weekend in Belgium.

A crowdfunding campaign has now been set up by fans to try and raise the women’s winning prize from its current total of €2,256 to match the men’s winning prize of €16,000 at Strade Bianche. The “Equal prize money for the Women’s Peloton” GoFundMe campaign had raised more than €6,000 so far. The Cyclists' Alliance will award the winnings to the top five women after Saturday's Strade Bianche.

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