Saxo Bank show support for Contador

Saxo Bank have shown their support for Alberto Contador by using the Spaniard to promote their online banking services in an advert that appeared in Sunday’s edition of L’Equipe. The full-page ad featured Contador on the verge of taking a stage win with a huge smile on his face and framing the Saxo Bank name on his jersey. The slogan across the image reads: “Opportunities often present themselves in times of crisis.”

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Peter Cossins has written about professional cycling since 1993 and is a contributing editor to Procycling. He is the author of The Monuments: The Grit and the Glory of Cycling's Greatest One-Day Races (Bloomsbury, March 2014) and has translated Christophe Bassons' autobiography, A Clean Break (Bloomsbury, July 2014).