Lazer showed off some custom Lazer Bullet helmets(Image credit: Josh Evans)
Alongside an array of time trial bikes were some famous time trial skinsuits(Image credit: Josh Evans)
Mark Cavendish's 2017 Team Dimension Data Cervelo S5(Image credit: Josh Evans)
Zipp's 303 NSW wheels are paired with Pirelli's P Zero tyres(Image credit: Josh Evans)
The Storck Fascenario.3 Aston Martin Edition has THM Fibuka 2 brakes(Image credit: Josh Evans)
The bike is equipped with THM Power Arms G3 cranks(Image credit: Josh Evans)
Storck unveiled their collaboration with Aston Martin at the show(Image credit: Josh Evans)
Campagnolo displayed their new disc groupsets(Image credit: Josh Evans)
Mavic had a large display showcasing the wheels, shoes and clothing, as well as some of their neutral support vehicles(Image credit: Josh Evans)
More jerseys on display at the show(Image credit: Josh Evans)
The cockpit of a 1948 Flandrien Briek Schotte, which won the Tour of Flanders twice(Image credit: Josh Evans)
Giro displayed some of their unique helmet finishes(Image credit: Josh Evans)
Giro offerings to suit all types of rider(Image credit: Josh Evans)
Sidi shoes through the years(Image credit: Josh Evans)
French brand Time showcased their Scylon aero bike(Image credit: Josh Evans)
Mavic displayed some new colour options of the Û1,000 Comete road shoe(Image credit: Josh Evans)
ENVE had an array of products on display(Image credit: Josh Evans)
A handful of cyclo-cross bikes were at the show(Image credit: Josh Evans)
Ten points for identifying all of the autographs on this vintage Mapei jersey(Image credit: Josh Evans)
Endura showed off the 2018 Movistar Team jersey(Image credit: Josh Evans)
POC explain their new SPIN technology, an update on MIPS helmets to help reduce the impact of rotational torsion from helmets in a crash(Image credit: Josh Evans)
Alchemy also had some of their frame builds on display(Image credit: Josh Evans)
Going as far back as Fausto Coppi's iconic jersey(Image credit: Josh Evans)
Castelli had some of their famous jerseys on display(Image credit: Josh Evans)
Johan Museeuw's famous Colnago C40 in Mapei colours(Image credit: Josh Evans)
Colour coordinated Elite Vico Carbon bottle cages on the 3T Strada(Image credit: Josh Evans)
Alongside Sportful's historical jerseys were the current season's WorldTour offerings(Image credit: Josh Evans)
Sportful had some of their more famous jerseys on display(Image credit: Josh Evans)
Alongside the acclaimed Lightweight Autobahn disc wheel was a Lightweight 'after bike wear' jacket(Image credit: Josh Evans)
Lightweight has plenty on display at the show(Image credit: Josh Evans)
Carbon disc rotors on the Lightweight Wegweiser(Image credit: Josh Evans)
The Lightweight Wegweiser wheels are the German carbon specialists' more affordable range of wheels(Image credit: Josh Evans)
As well as wheels and frames, Lightweight offer an array of accessories including bottle cages that weigh in at a claimed 18 grams each(Image credit: Josh Evans)
The UCI approved Lightweight Urgestalt frame comes in at a cool £4,000(Image credit: Josh Evans)
Specialized showcased their latest S-Works Tarmac build(Image credit: Josh Evans)
Di Luca's shoe brands come in some eye-catching colourways(Image credit: Josh Evans)
Di Luca also has a range of cycling shoes(Image credit: Josh Evans)
SRAM and Zipp used the 3T Strada to showcase their latest and greatest at the show(Image credit: Josh Evans)
Colnago had some of their historical frames alongside the modern carbon models(Image credit: Josh Evans)
The 3T stem also received the Fat Creations finish(Image credit: Josh Evans)
The blue and gold design is similar to the official bike launched by the Irish team on Friday at the show(Image credit: Josh Evans)
Subtle 3T logos adorned the frame underneath the blue paint(Image credit: Josh Evans)
(Image credit: Josh Evans)
Fat Creations custom paint are based in Chichester in the south of England(Image credit: Josh Evans)
Saddleback equipped the bike with Shimano Dura-Ace components paired with a Wolf Tooth chainring(Image credit: Josh Evans)
The British distributor of the 3T Strada showcased a Fat Creations painted bike in the Aqua Blue Sport colours(Image credit: Josh Evans)
A Focus Izalco Max Disc in a deep green finish(Image credit: Josh Evans)
The Colombian rider will remain with the Slipstream Sports setup for the next three seasons(Image credit: Josh Evans)
Rigoberto Uran's Tour de France second place finishing Cannondale SuperSix(Image credit: Josh Evans)
Clothing brand Ashmei have partnered with Campfire Gin, offering a bottle of gin in a vintage style bidon(Image credit: Josh Evans)
A famous rider puts his name to a bike with the Di Luca Killer Aero(Image credit: Josh Evans)
Our friends at Rouleur are hosting their annual Rouleur Classic show in London, showcasing the best products in cycling past and present, as well as insightful talks from legends of the sport including Fabian Cancellara, Johan Museeuw, Philippa York and more.
An array of brands exhibit at the event with bikes, jerseys and accessories from the current peloton displayed alongside instantly recognisable classics. Guests are able to discuss current products with brands and try on the new kit, or choose to get a selfie with former Tour de France winner Bradley Wiggins.
Cyclingnews' Sadhbh O'Shea joins a panel on the state of Women's racing on Friday.
